layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Senior Data Scientist - Media Data Science & Analytics
Microsoft
Redmond, WA; New York, NY; Mountain View, CA; Atlanta, GA
Source: Microsoft careers · View original posting
- Pay
- $119,800 — $261,000 USD per year
- Employment
- full time
Employer job description
From Microsoft's posting. “We” and “our” refer to the employer.
Overview
We're building a Frontier Marketing organization where the Media Data Science & Analytics team leads the way in transforming how Microsoft measures, analyzes, and optimizes media investments. Our team blends advanced analytics, experimentation, and AI-powered insights to drive smarter decision-making and measurable business outcomes across paid media and owned digital properties.
We operate with agility, prioritize outcomes over activity, and embrace rapid learning loops to unlock deeper audience understanding, maximize campaign impact, and accelerate innovation in media strategy.
To support this transformation, we are seeking a Senior Data Scientist to help us measure the incremental impact of advertising spend and use that to help our media planning partners optimize media campaigns.
Marketing data science is inherently challenging: data is often observational, incomplete, biased, or limited in scale, and outcomes unfold over time across complex systems. The successful candidate will be someone who can apply rigorous causal methods, exercise sound statistical judgment, and translate uncertainty into actionable insights that inform high-stakes investment decisions.