layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Product Marketing Manager
Campfire
300 Montgomery St Suite 500 San Francisco, California 94104, United States
Source: Campfire careers · View original posting
Employer job description
From Campfire's posting. “We” and “our” refer to the employer.
About Campfire
Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.
About the role
You'll join Campfire's product marketing team as our second PMM, owning [focus area: product line, segment or persona]. You'll shape how we position and launch what we build, give Sales what they need to win, and bring the market's voice back into product decisions. This is a shared-services role: you'll work across Growth, Brand, Field and Customer Marketing to keep our story sharp and consistent everywhere it shows up.
What you'll do
- Own positioning, messaging and narrative for [focus area], grounded in customer research, win/loss and competitive analysis.
- Lead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination.
- Build and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs.
- Own competitive intelligence for your area: track competitors, maintain battlecards and brief the field.
- Partner with Product on roadmap input, naming, and pricing and packaging.
- Partner with Growth on campaign messaging and offers, with Brand on the core narrative, and with Customer Marketing on proof points for launches.
- Measure what you ship: enablement adoption, launch reach and pipeline influence, message testing.
What you'll bring
- 4 to 7+ years in B2B software product marketing with end-to-end ownership of positioning and launches.
- Sharp writing and storytelling; you make complex products simple without dumbing them down.
- Comfort with research: customer interviews, surveys, win/loss and competitive teardowns.
- Experience enabling a sales team, with a record of content they use.
- A cross-functional operator: you run launches with Product, Sales, Customer Success and Marketing without formal authority.
- Analytical enough to size segments, read pipeline data and prioritize.