layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Lifecycle Marketing Manager at Teal Health | LAYIQ

Required
5–8+ years of experience in lifecycle marketing, CRM, retention, growth marketing, or customer journey optimization with a proven track record of measurable business impactProven experience building and optimizing lifecycle programs and reporting dashboards across multiple channels and systems
Strong experimentation discipline — designing tests and reading funnel data to identify what genuinely moves outcomes, and investing behind it.
Strong working command of HIPAA and TCPA for patient communications a plus — PHI-safe practices and proper consent/opt-out handling, with the judgment to distinguish marketing from treatment/appointment messages and apply the right consent standard to each.
Experience building highly personalized customer journeys focused on conversion using lifecycle platforms such as HubSpot, Braze, Iterable, Salesforce Marketing Cloud, Customer.io, Klaviyo, or similar.
Strong analytical mindset with experience using customer and funnel data to identify opportunities and improve performance.
Strong ownership mentality with the ability to move quickly in a fast-paced startup environment.
Exceptional communication, organization, and prioritization skills.
Preferred
Experience in healthcare, health tech, digital health, wellness, or regulated consumer industries.
Experience with emerging patient-engagement channels — voice AI, ringless voicemail, and patient in-portal messaging.
Fluency in long, non-linear patient journeys that play out over months to years, with dormancy windows, re-engagement after gaps, and recurring re-screening cadences.
Familiarity with HIPAA-compliant communications, patient engagement, or healthcare lifecycle marketing, including vendor/BAA diligence and TCPA consent requirements when selecting and integrating engagement tools.
Experience optimizing journeys tied to appointments, adherence, activation, or behavior change, especially where completion and follow-through carry clinical or financial weight.
Experience supporting B2B2C programs for health systems, employers, payors, benefits providers, or other population health partners.
Experience with experimentation frameworks, segmentation / eligibility-based journey design, or predictive lifecycle strategies.

Lifecycle Marketing Manager

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