layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Senior Marketing Manager - Personal Wealth Offer
Vanguard
Malvern, PA
Source: Vanguard careers · View original posting
- Employment
- full time
Employer job description
From Vanguard's posting. “We” and “our” refer to the employer.
This role will shape how Personal Wealth articulates its value to clients across segments, products, and solutions. As a strategy leader, you will develop the value propositions, positioning frameworks, and messaging foundations that guide how our offers come to life across the Personal Wealth division. You will partner closely with segment and product marketing teams, research functions, and business leaders.
The ideal candidate is a strategic marketer who can turn complex business capabilities and client needs into a compelling, connected story. They are equally comfortable leading rigorous positioning work, advising senior leaders, and building alignment across a highly matrixed organization.
What You'll Own
Value Proposition & Positioning Strategy