layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Senior Marketing Manager - Divisional and Enterprise Initiatives
Vanguard
Malvern, PA
Source: Vanguard careers · View original posting
- Employment
- full time
Employer job description
From Vanguard's posting. “We” and “our” refer to the employer.
This role will lead marketing strategies for the priorities and client opportunities that extend across the Personal Wealth division. You will bring a broad perspective to signature client moments and seasonal needs, such as retirement, inheritance, tax season, and year-end planning, creating shared strategic foundations that can adapt to individual audiences.
You will also lead the B2C strategy of enterprise-wide campaigns, including major brand and business moments. The ideal candidate is a seasoned strategist, passionate about client insights, and integrator who can identify common opportunities, establish a unifying direction, and mobilize teams across a highly matrixed organization to bring that strategy to market.