Marketing Manager (SEO)

NOTE: This is a client-facing role requiring demonstrated expertise in Local SEO and Technical SEO.

MeanPug Digital is seeking an experienced Account Strategist to join our team. You will serve as a strategic partner to our clients, leading SEO initiatives and communicating directly with firm leadership on performance, strategy, and growth opportunities.

About MeanPug Digital

MeanPug Digital is a full-service digital agency specializing in legal services marketing. We partner with law firms to deliver comprehensive marketing solutions including web development, PPC, SEO, creative design, strategy, and analytics. Founded in February 2020, we serve as an outsourced CMO and marketing team for our clients.

Requirements

• Proven experience in Local, and Organic SEO with measurable results
• Strong Technical SEO background including site audits, implementation, and optimization
• Excellent client communication and relationship management skills
• Experience presenting data-driven recommendations to stakeholders
• Ability to manage multiple client accounts simultaneously

Key Responsibilities:

• Client Management & Strategy
• Serve as the primary point of contact for assigned client accounts
• Lead client calls and presentations, providing strategic recommendations and performance updates
• Develop and execute comprehensive SEO strategies tailored to each client's goals
• Communicate timelines, deliverables, and address client concerns professionally
• Local & Technical SEO
• Conduct thorough technical audits identifying crawl issues, site architecture problems, and optimization opportunities
• Implement and oversee Local SEO strategies including Google Business Profile optimization, citation management, and local link building
• Identify on-site technical improvements and collaborate with development teams on implementation
• Monitor and troubleshoot indexing, structured data, page speed, and mobile optimization issues
• Content & Optimization
• Plan and delegate content assignments with SEO strategy in mind
• Create detailed, SEO-optimized content outlines backed by keyword research
• Develop keyword strategies that align with client specialties and search intent
• Collaborate with team members to produce high-quality, optimized digital content
• Brand Development
• Help establish brand identities for new clients including messaging, positioning, and voice
• Craft compelling slogans, mission statements, and branded content
• Analytics & Reporting
• Track and report on key performance metrics including traffic, rankings, conversions, and ROI
• Utilize project management systems (Asana) to maintain organized workflows and reporting
• Translate data into actionable insights for clients and internal teams