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Truvo
New York, United States
Source: Truvo careers · View original posting
From Truvo's posting. “We” and “our” refer to the employer.
At Truvo, we are building a fully autonomous consumer insurance broker — saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.
Nearly all of our growth so far has come from just two channels we've tested. We're a consumer product that hasn't even marketed to consumers yet — the acquisition playbook (organic social, UGC, paid funnels, content, lifecycle, brand) is yours to write.
We're looking for a Founding Marketer to build Truvo's marketing function from zero to one — someone who can define how we show up in the world, turn a complex product into a story consumers understand and trust, and build the channels that bring them to us.
Your Day to Day at Truvo
Define Truvo's brand, voice, and positioning, and keep it consistent across the website, product, ads, and every customer touchpoint
Own the content engine — website copy, blog, guides, email, and social — turning insurance into something people actually want to read about
Build the lifecycle programs that nurture leads, convert quotes into bound policies, and keep customers through renewal
Plan and run campaigns across paid, organic, and partner channels, and manage the agencies, freelancers, and budget behind them
Measure what works — attribution, funnel, and channel performance — and use it to set priorities and report on marketing's impact
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