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The Home Depot
SMYRNA PACES SUMMIT - 9125
Source: The Home Depot careers · View original posting
From The Home Depot's posting. “We” and “our” refer to the employer.
With a career at The Home Depot, you can be yourself and also be part of something bigger.
The responsibility of the Director, Retail Media Measurement is to develop and lead a center of excellence around retail media marketing effectiveness measurement. This person will define strategic priorities and build a roadmap to advance the retail media measurement framework, measurement products, measurement artifacts including weekly reports, monthly business reviews and quarterly business reviews.
The role will oversee or directly manage measurement products like retail media cleanroom offerings and an advanced insights platform. This person will work closely with the sales organization to generate the proper reporting requirements, including custom reporting for top suppliers. This person is responsible for managing a team of analysts who work with the sales organization to develop insights and recommendations from campaign performance and client goals.
This is a highly collaborative, client-facing position. This person will collaborate with cross-functional teams, including sales, media planning, media operations, data science, monetization, audience, IT and product teams, to develop new measurement solutions and technologies that drive improved retail media performance and accountability. This person will be expected to work with clients on measurement needs, capabilities and may be required to explain measurement approach and models.
This position will oversee and manage a team who work with cross-functional stakeholders to deliver best-in-class solutions and define how measurement is used to support key decisions. This person will be accountable for end-to-end performance measurement, (creation of econometric/statistical/machine learning models, analysis of results, stakeholder feedback, etc.), participate in R&D projects and contribute to the innovation of new methods (Machine learning, ad hoc models).
Collaborate with cross-functional teams, including media planning, data science, and product teams, to develop new measurement solutions and technologies that drive improved media performance and accountability.
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