layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Marketing & Proposals Manager – AEC / Power & Utilities at CARIAN | LAYIQ

Marketing & Communications
Own and execute CARIAN's marketing, communications, and editorial plan
Establish and maintain a consistent cadence of market-facing content
Partner with executive leadership and subject-matter experts to develop thought leadership, articles, white papers, client insights, executive commentary, and other content
Turn project experience, technical expertise, and measurable results into compelling case studies and client-facing stories
Develop and maintain capability statements, service-line materials, presentations, one-pagers, brochures, and other marketing and business-development collateral
Manage CARIAN's company LinkedIn presence and support executive thought-leadership activity
Own and maintain CARIAN's website content, including service pages, project experience, case studies, thought leadership, company information, and routine content updates
Coordinate external website, graphic design, photography, video, printing, and other marketing resources as needed
Support company announcements, awards, rankings, speaking opportunities, sponsorships, and other industry visibility initiatives
Plan and coordinate marketing support for conferences, client events, industry events, and sponsorships
Maintain consistent messaging, visual standards, and brand quality across CARIAN's external communications
Proposals & Pursuits
Own the coordination and production of RFPs, RFQs, qualifications packages, rate submissions, and related client pursuits from receipt through final delivery
Establish submission schedules, identify required inputs and owners, and keep contributors accountable to deadlines
Coordinate resumes, project descriptions, qualifications, certifications, rate sheets, forms, and other required submission materials
Work with technical and business leaders to obtain staffing, pricing, technical, commercial, and client-specific inputs
Edit, organize, and format submissions for clarity, consistency, professionalism, and compliance
Maintain current and organized libraries of resumes, project experience, qualifications, proposal content, certifications, and other reusable materials
Improve templates, libraries, and workflows so recurring proposal work becomes faster, easier, and more consistent
Ensure final submissions are accurate, complete, professional, and delivered on time
Business Development Support
Partner closely with Business Development and executive leadership on strategic-account materials, client presentations, meeting preparation, and follow-up
Develop targeted messaging and collateral for priority utility accounts and service offerings
Support conference and event activity based on CARIAN's business-development priorities
Convert successful projects, client outcomes, and technical expertise into reusable marketing and sales assets
Maintain organized marketing and proposal information within CARIAN's systems and CRM
Help strengthen and scale CARIAN's marketing and proposal capabilities as the company grows

8+ years of progressive experience in marketing, communications, proposals, pursuits, or business-development support
Experience within an AEC, engineering, utility, energy, infrastructure, construction, consulting, or related professional-services organization strongly preferred
Demonstrated experience independently owning a marketing program, regional marketing function, proposal/pursuit workload, or comparable area of responsibility
Excellent writing, editing, proofreading, and storytelling skills, with the ability to translate technical information into clear and compelling client-facing content
Experience coordinating professional-services proposals, RFQs, RFPs, qualifications packages, or similar submissions
Experience developing professional B2B content such as case studies, capability materials, presentations, website content, thought leadership, or executive communications
Experience managing professional social-media content, particularly LinkedIn
Strong Microsoft PowerPoint and Word skills and working knowledge of Adobe Creative Suite, Canva, or similar design and production tools
Strong organization, judgment, initiative, and follow-through, with the ability to work confidently with executives, technical professionals, project leaders, and outside vendors
Ability to work on-site at CARIAN's Somerset, NJ office three days per week; this is not a fully remote position
Bachelor's degree in Marketing, Communications, Business, Journalism, English, or a related field preferred; equivalent relevant experience will be considered
Preferred Experience
Experience with an engineering, architecture, construction, infrastructure, utility, or power-sector professional-services firm
Experience supporting electric or gas utility, power delivery, transmission and distribution, energy, or infrastructure markets
Experience interviewing technical subject-matter experts and converting their expertise into finished market-facing content
Experience with Adobe InDesign
Experience with CRM, proposal-content, digital-asset-management, or professional-services platforms such as Unanet, NetSuite, Deltek, OpenAsset, SharePoint, or similar systems
CPSM certification or involvement with SMPS is a plus
Fluency with modern AI-enabled productivity and content tools and the judgment to use them effectively in a professional environment
Prior people-management experience is helpful but not required
Why CARIAN
Purpose-driven work
– Help deliver infrastructure that powers communities
Industry reputation
– Trusted by leading utilities for our reliability and results
Career growth
– Own and build a critical function with significant opportunity to grow as CARIAN's commercial organization expands
Collaborative culture
– Join a team that values delivery excellence and long-term relationships
Competitive total rewards
– Strong compensation, full benefits, 401(k) match, and meaningful work
Equal Employment Opportunity
CARIAN is proud to be an equal opportunity employer. We hire and develop talent based on qualifications, performance, and business needs. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. As a woman-owned firm dedicated to the power sector, we are committed to building a team that reflects professionalism, expertise, and integrity at every level.

Marketing & Proposals Manager – AEC / Power & Utilities

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