layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Manager, Brand Management at Netflix | LAYIQ

Stewardship
Assess Brand Opportunities: Serve as a key point of contact for cross-functional teams and business units surfacing potential brand opportunities, gathering context and framing them clearly for Sr. Managers and the Director to prioritize against.
Be a Partner to Key Regions: Serve as the primary point of contact for a defined set of focus markets (e.g. Germany, Italy, Japan, South Korea, Mexico, France) seeking consultation from the broader BCS team on local brand marketing plans and work. In addition to providing BCS with visibility into local activity, you will also connect dots across global markets where relevant.
Development & Go To Market
Ownership of small to mid level projects across various workstreams while also supporting Sr. Manager and the Director on large scale initiatives.
Enable End to End Campaign and Creative Development: Support the core BCS functions (strategy, creative, design, ops & program management) by ensuring xfn and business unit context, objectives and considerations are clear and that xfn feedback is adopted where critical while still defending ambitious ideas.
Drive Cross-Functional Integration: Embed within key xfn teams from Social to comms, title marketing and editorial etc. to identify brand integration and activation opportunities to bring to the team for consideration.
Support our UCAN-Specific Initiatives: Support the team's UCAN lead on major UCAN brand initiatives, including the Women's World Cup and Kids & Family, helping to strengthen UCAN adoption of our global brand strategy and foundations.
Operational Support & Enablement
Manage Operations on Key Projects: create and manage shared forums and tools that strengthen xfn and regional connection to the center and thinking and enable the global brand team to scale our efforts.
Maintain Project Health & Coordination: track status, surface blockers, and connect the right people at the right time to keep brand initiatives moving. Cascade decisions and updates across teams and regions, and flag risks to project health early.
Provide Thought Leadership & Inspiration: Bring a ground-level point of view back to the team, and use it to sharpen how we prioritize and scale our global brand-building efforts.

7-10+ years of experience in brand marketing, agency account management, entertainment marketing or a related field.
Strong project management and organizational skills, with the ability to manage multiple concurrent workstreams.
Excellent relationship-building instincts, with the ability to earn trust and credibility across teams without direct authority.
Strong written and verbal communication skills, with the ability to synthesize information clearly for senior stakeholders.
Ability to operate effectively within a defined scope while building toward greater ownership and independence.
Experience supporting creative teams or working in matrixed organizations with multiple stakeholders
Detail-oriented with strong organizational and problem-solving skills
Comfortable toggling between high-level strategy and executional detail
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $185,000.00 - $308,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

Manager, Brand Management

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