Benefits of Being a Sofar Producer: 🎫
- End-to-End Platform: Ticketing, guest comms, artist booking, advancing, payments, and post-show surveys, all in one place, so your energy goes into the shows rather than the spreadsheets.
- 📣
- Lifecycle Marketing Support: Once someone buys a ticket, we work to bring them back. Sofar provides lifecycle email and SMS campaigns and a dedicated Lifecycle Marketing Manager to turn first-time guests into regulars. Growing your city's audience is yours to own.
- 🤝
- Global Brand Power: Sofar's reputation opens doors to better venues, higher-quality artists, press opportunities, and brand partnerships (Sony, Visa, Delta, and more).
- 🛡
- Reduced Risk: We carry event insurance, manage compliance, handle royalties and sales tax, and absorb much of the operational risk.
- 🎨
- Creative Ownership with Real Support: You shape your city's shows, themes, and growth strategy, backed by the central Global Communities team, shared best practices, data, and tools.
- 🌍
- Global Artist Network: A constant pipeline of 50,000+ artists actively seeking Sofar stages, plus a worldwide community of producers sharing what's working in real time.
- 💰
- Dependable Payouts: Your commission lands via direct deposit, fully reconciled. No chasing invoices.
The Role: As a Freelance Event Producer + Promoter, you'll curate, produce, and promote Sofar concerts and live events that build a strong, vibrant Sofar community in your city. You'll be a true Sofar ambassador: setting your city's strategy, leading artist and venue curation, driving ticket sales, selling local sponsorships and private shows, and expanding Sofar's footprint in your market.
All events in this role are produced under the Sofar brand. This is an opportunity for someone who wants to invest in growing Sofar locally over the long term, not a platform for running a separate events business.
This is a commission-based freelance role with a flexible schedule. Events typically take place on weekends and evenings.
What You'll Do: Create and execute your city's strategy, including number of monthly shows, neighborhoods, show themes, and growth plans
Lead curation and booking with the highest-quality, most diverse set of artists and venues, continually growing Sofar's local network
Own local promotion and ticket sales. You're the marketing engine for your city, using social media, community relationships, press, and grassroots tactics to fill every show and strengthen Sofar's brand locally
Own staffing and show quality, ensuring magical experiences rooted in hospitality for every guest, artist, and venue (we facilitate payment for event staff and provide customer service to attendees)
- Manage your city's financial performance, keeping every event profitable and healthy
- Build relationships with local businesses to drive sales of sponsorships and private events
- Identify and partner with local organizations with like-minded audiences to build community, broaden Sofar's reach, and co-promote shows
- Collaborate with other local leaders and Sofar producers globally to share what's working, create diverse experiences that generate buzz, and amplify Sofar's brand
- Support Sofar's Business Partnerships and Global Communities teams with high-quality curation and seamless execution for inbound brand partnership activations
- Who You Are: You're excited about Sofar's mission and format, and you want to see a thriving Sofar community in your city
- You have deep connections to your local scene and an existing network of artists, venues, and community connectors, and you play an active role in building community around it
