layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Senior Marketing Data Analytics (Customer Data & Marketing Analytics)
Amar Bank
Jakarta
Source: Amar Bank careers · View original posting
Employer job description
From Amar Bank's posting. “We” and “our” refer to the employer.
Responsibilities:: Driving customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel growth and retention.
Architect, scale, and maintain the enterprise digital MarTech stack (CDPs, Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks) across all app, web, and paid channels.
Design and deploy automated data pipelines merging high-volume digital ad data (cost, impressions, clicks) with downstream business databases (Telesales CRM, CRP retention databases, and Affiliate portals).
Enforce robust tracking standards-including first-party cookies, dynamic UTM taxonomies, event-naming conventions, and fraud-prevention protocols-across internal campaigns, affiliates, and external agencies.
Eliminate manual reporting workflows by engineering centralized data models within cloud warehouses (BigQuery, Snowflake), serving as the single source of truth for marketing operations.
Build and maintain automated, real-time BI dashboards (Looker, Tableau, Power BI) tracking end-to-end funnel metrics-from ad impression to Telesales conversion, CRP repeat loan/purchase, and Affiliate payout.
Develop multi-touch attribution (MTA) and incrementality frameworks to measure true digital ROI, monitor affiliate traffic quality, and accelerate digital-lead-to-telesales conversion speed.