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Walmart
Bentonville, AR; Dallas, TX
Source: Walmart careers · View original posting
From Walmart's posting. “We” and “our” refer to the employer.
Position Summary...
Walmart Business is dedicated to helping commercial organizations save time, money, and hassle so they can focus on growing their business. We combine Walmart’s Every Day Low Prices, broad assortment, omnichannel capabilities, and nationwide presence with tailored experiences designed for business buyers.
As a CRM Operations Manager, you will serve as a key owner of Salesforce administration and CRM process execution for the Sales organization. You will ensure the CRM functions as a reliable, scalable, and efficient system that supports pipeline visibility, accurate reporting, effective lead routing, and seller productivity.
You will manage queue workflows, lead and account routing logic, dashboards and reporting, field configuration, and ongoing data hygiene- ensuring the CRM remains a trusted source of truth for the business. This is a highly cross-functional, execution-focused role that partners closely with Sales, Marketing, RevOps, and Customer Success.
What you'll do...
CRM Administration & System Management
Manage and optimize lead, account, and opportunity routing logic (assignment rules, queues, territory alignment).
Ensure system changes follow governance standards, documentation, and change management best practices.
Partner with RevOps and business stakeholders to translate requirements into scalable CRM solutions.
Queue Management & Lead Routing
Monitor and manage inbound lead queues to ensure timely assignment and SLA adherence.
Maintain and improve lead routing logic based on territory, segment, account ownership, and capacity.
Reporting & Dashboard Development
Build, QA, and maintain Salesforce reports and dashboards for Sales leadership and frontline teams.
Develop standardized dashboards for pipeline health, conversion rates, SLA adherence, lead aging, and rep productivity.
Ensure reporting consistency through clear metric definitions and documentation.
Support recurring reporting cadences (weekly forecast reviews, monthly business reviews, quarterly planning).
Data Quality & Governance
Establish and maintain CRM data quality standards, including completeness, accuracy, and deduplication routines.
Conduct regular audits of leads, accounts, opportunities, and activities to ensure compliance with defined processes.
Create documentation for field definitions, routing rules, and reporting logic to maintain a single source of truth.
Identify and implement automation opportunities that reduce manual work and improve data integrity.
Process Optimization & Cross-Functional Support
Support lifecycle management across lead, account, and opportunity stages.
Partner with Sales leadership to improve pipeline hygiene and CRM adoption.
Assist with territory updates, account reassignments, and structural changes within Salesforce.
Maintain an intake and prioritization process for CRM-related requests with defined SLAs.
Provide end-user support and light training on dashboards, reporting, and CRM best practices.
The annual salary range for this position is $80,000.00 - $155,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's degree in business, marketing, communication, digital media/advertising, or related area and 2 years' experience in campaign management, business development, market development, or related area.
Option 2: 4 years' experience in campaign management, business development, market development, or related area.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
3 years' experience in account management., 3 years' experience in customer-facing role., 3 years' experience in digital media., Master's degree in business, marketing, communication, digital media/advertising or related area and 1 year's experience in campaign management, business development, market development, or related area., With CRM.
Primary Location...
1601 SE 10th St, Bentonville, AR 72716, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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