layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Manager, Product Marketing - Offsite DSP at Walmart | LAYIQ

Define the commercial vision and go-to-market strategy for Walmart Connect's DSP portfolio, ensuring commercialization efforts are grounded in advertiser needs, market opportunity, competitive differentiation, and long-term business growth.
Own commercialization for Walmart Connect's DSP portfolio by packaging, positioning, and commercializing strategic partnerships, integrations, and platform capabilities to drive advertiser adoption, platform utilization, and revenue growth.
Partner closely with Product, Engineering, Sales, Revenue, Partnerships, and Marketing to align priorities, influence roadmap decisions, and accelerate market adoption across the DSP portfolio.
Build scalable sales enablement, customer-facing content, and agency education that increases advertiser confidence and strengthens Walmart Connect's competitive positioning within the retail media and programmatic ecosystem.
Lead customer insights strategy for Walmart Connect's DSP portfolio, developing differentiated positioning, messaging, and value propositions while establishing best practices for commercialization and adoption informed by advertiser feedback and market intelligence.
Define success metrics and review frameworks that measure advertiser adoption, platform utilization, customer outcomes, retention, and commercial impact.
Drive adoption of Walmart Connect's DSP portfolio across agencies, advertisers, and programmatic buyers by developing adoption strategies informed by customer feedback and internal insights, identifying barriers, and translating those learnings into actions that accelerate market success.
Lead, coach, mentor, and develop a high-performing team of product marketers, raising the bar on strategic rigor, execution quality and business impact by setting clear expectations, providing ongoing feedback, coaching and mentoring, driving performance management, operational cadence, and fostering a culture of accountability, excellence, customer focus, and continuous learning.

7+ years of Product Marketing experience in AdTech, Retail Media, Programmatic Advertising, SaaS, or Digital Media.
3+ years of proven experience leading and developing teams, with a track record of elevating performance, coaching talent, setting high standards, and building high-accountability cultures.
Deep expertise in programmatic advertising ecosystem including DSPs, SSPs, ad exchanges, publishers, and agency buying workflows.
Strong analytical skills with experience leveraging adoption metrics, customer insights, campaign performance, and market intelligence to inform commercialization strategies, go-to-market decisions, and product roadmap prioritization.
Proven success driving product adoption, commercialization, and customer utilization.
Ability to operate with strategic vision, strong judgement, high standards, and adaptability in a rapidly evolving business environment.
Strong ability to translate product capabilities into value propositions, messaging, and enablement.
Excellent written and verbal communication skills.
Why this role matters
Walmart Connect's DSP is a strategic growth engine that enables advertisers to activate Walmart audiences across the broader programmatic ecosystem while delivering measurable business outcomes. This role plays a critical leadership position in expanding advertiser adoption, strengthening strategic technology partnerships, accelerating commercialization of Walmart Connect’s DSP portfolio, and establishing Walmart Connect as a differentiated leader in the rapidly evolving programmatic advertising ecosystem. By connecting product innovation with customer value, this leader directly influences platform growth, advertiser success, and Walmart Connect'slong-term competitive advantage.
Walmart Connect Values
Respect the Individual
Builds high performing teams seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging, so associates thrive and perform drives a positive associate and customer member experience for all
Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities builds the talent pipeline fosters an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customer and company and regularly recognizes others contributions and accomplishments supports strategies and drives initiatives that attract and retain the best talent
Builds strong and trusting relationships with team members and business partners works collaboratively and cross functionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action
Act with Integrity
Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmart’sgoal of becoming a regenerative company by taking action to advance opportunity sustainability community and integrity eg creating fair opportunities for associates and suppliers driving local giving efforts
Ensures that teams follow the law our code of conduct and company policies promotes an environment where associates feel comfortable sharing concerns and models our culture of nonretaliation listens to concerns raised by associates and takes action and enables others to do the same holds self and teams accountable for achieving results in a way that is consistent with our values
Acts as an altruistic servant leader and is consistently humble self aware.
Serve our Customers and members
Delivers expected business results while putting the customer member first and consistently applying an omni-merchant mindset and acting with an Every Day Low Costmindset to drive value and Every Day Low Prices for customers members
Adopts a holistic perspective that considers data analytics customer member insights and different parts of the business when making plans and implementing strategies
Strive for Excellence
Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions and fosters an environment that supports learning innovation learning from mistakes and intelligent risk taking and exhibits resilience in the face of setbacks
Drives continuous improvements supervises the adoption of new technology and supports digital disruption in line with Walmart’s business model
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see
One.Walmart.

Senior Manager, Product Marketing - Offsite DSP

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