layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
(USA) Senior Manager, Product Marketing
VIZIO
Los Angeles, CA; Bentonville, AR
Source: VIZIO careers · View original posting
- Pay
- The annual salary range for this position is $108,000.00 - $216,000.00
- Employment
- full time
Employer job description
From VIZIO's posting. “We” and “our” refer to the employer.
Position Summary...
The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness, adoption, and market positioning. This role requires leveraging market research, data analysis, and stakeholder collaboration to develop and execute comprehensive marketing plans. The position demands effective communication and influence across teams to align product strategies with business objectives.
The successful candidate will oversee VIZIO's WatchFree+ product positioning and strategy, deliver impactful presentations, and guide marketing execution to enhance product performance and customer engagement. This senior leader role fosters continuous improvement and innovation to support organizational growth and market competitiveness.
What you'll do...
The Product Marketing team develops clear, differentiated strategies that translate product capabilities into customer value. This role focuses on accelerating WatchFree+ adoption and engagement by leveraging consumer and market research and translating platform capabilities into clear consumer value. The team collaborates across functions to support product roadmap decisions and strategies and inform GTM for successful execution.