layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Lead Digital Product Manager - Card and Personal Lending at Wells Fargo | LAYIQ

Product Strategy & Discovery
Lead product discovery initiatives focused on the end-to-end Offers ecosystem, including offer configuration, eligibility, targeting, personalization, presentment, acceptance, tracking, and fulfillment.
Partner with business and technology leaders to define the future-state product strategy and roadmap for offer-led customer experiences across digital, branch, phone, and emerging channels.
Translate business objectives, customer needs, and market opportunities into clear product visions, capability models, investment recommendations, and outcome-driven roadmaps.
Facilitate structured discovery efforts to evaluate customer journeys, operating models, data requirements, technical enablers, risks, and dependency management.
Platform Modernization & Capability Development
Identify opportunities to simplify, modernize, and consolidate offer capabilities, reducing duplication across channels, platforms, and lines of business.
Collaborate closely with engineering, architecture, data, decision science, and design teams to define scalable platform capabilities that support both immediate business needs and long-term strategic goals.
Shape requirements for core offer capabilities such as offer creation and management, eligibility and decisioning, offer orchestration, dynamic presentment, fulfillment, and measurement.
Drive definition of experimentation and optimization capabilities, including A/B testing, multivariate testing, personalization, and intelligent offer decisioning.
Cross-Functional Leadership & Governance
Partner with risk, compliance, legal, and governance teams to ensure solutions are designed with appropriate controls, transparency, auditability, and regulatory alignment.
Influence prioritization of strategic investments by developing business cases, sequencing recommendations, discovery artifacts, and executive-level communications.
Serve as a thought leader in modern product management, customer-centric design, and platform-based approaches to offer management and customer engagement.
Technology & Architecture Partnership
Apply technical fluency in APIs, event-driven architectures, data platforms, decisioning services, and digital channel integrations to effectively partner with engineering and architecture teams.
Required Qualifications
5+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
The Ideal Candidate
The successful candidate will bring a combination of strategic product leadership, customer-centric thinking, and technology acumen, with experience operating in large-scale, complex environments.
Experience & Leadership
Proven experience leading product strategy and discovery efforts for complex digital products, platforms, or customer ecosystems.
Experience defining future-state capabilities and translating business strategies into scalable product roadmaps.
Ability to navigate ambiguity and drive clarity across large, cross-functional organizations.
Exceptional executive communication and stakeholder management skills.
Domain Expertise
Strong understanding of customer acquisition, marketing, offer management, personalization, decisioning, or customer engagement platforms.
Experience operating in highly regulated industries and balancing innovation with risk and control requirements.
Technical & Analytical Strengths
Strong analytical, problem-solving, and systems-thinking capabilities.
Technical fluency with modern digital architectures, APIs, data ecosystems, and platform-based product models.
Why This Role Matters

Benefits

Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Posting End Date: 27 Sep 2026 * Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements: a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

Lead Digital Product Manager - Card and Personal Lending

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