layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Lifecycle Marketing Lead - Growth at Whoop | LAYIQ

4+ years of experience in lifecycle, CRM, retention, or growth marketing, with a track record of driving measurable business impact.
Experience developing multi-channel lifecycle strategies across email, SMS, and in-app.
Strong analytical skills with the ability to turn data and member insights into clear strategies, experiments, and decisions.
Experience with segmentation, personalization, experimentation, and CRM program development.
A member-centric, growth-oriented mindset—curious, creative, entrepreneurial, and constantly looking for opportunities to improve performance.
Technical fluency with CRM and marketing technology and lifecycle measurement. Experience with Iterable, Amplitude, or Hightouch is a plus.
Strong cross-functional collaboration and project management skills, with the ability to independently own multiple programs from strategy through execution.
Experience in a subscription, e-commerce, or consumer technology business is a plus.
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

Lifecycle Marketing Lead - Growth

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