layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Graphic Designer at Hy-Vee | LAYIQ

Conceptualize and design compelling, on-brand creative for advertiser campaigns and RedMedia marketing initiatives across a range of formats, including onsite, in-store, and offsite advertising, websites and landing pages, presentations, sales and marketing collateral, email, point-of-sale, environmental graphics, and other emerging formats.
Design across a diverse roster of advertiser and CPG brands, adapting to individual brand guidelines while maintaining the quality and consistency of the RedMedia platform and meeting the requirements of the Hy-Vee retail environment.
Review and adjust creative assets against retailer, channel, and placement specifications prior to launch to ensure accuracy, quality, and campaign readiness.
Identify and resolve creative or production issues before assets enter market, helping reduce rejected units, production delays, and external agency rework.
Establish, document, maintain, and consistently apply creative guidelines, templates, specifications, and best practices across onsite, in-store, and offsite RedMedia placements.
Serve as a creative steward for RedMedia, helping ensure advertiser assets meet established visual, technical, accessibility, and brand standards.
Partner closely with RedMedia sales, account management, media, marketing, operations, and other cross-functional teams to translate advertiser objectives and campaign strategies into effective creative solutions.
Develop polished presentations, sales materials, case studies, one-sheets, and other RedMedia collateral that clearly communicate capabilities, campaign opportunities, performance stories, and the RedMedia brand to internal and external audiences.
Collaborate directly with internal stakeholders, advertiser partners, agencies, and vendors to understand creative needs, communicate requirements, and provide clear, actionable creative feedback.
Provide senior-level creative guidance, art direction, and constructive feedback to designers and external creative partners while helping elevate the overall quality and consistency of RedMedia creative.
Manage multiple advertiser campaigns, creative requests, formats, and deadlines simultaneously while maintaining a high level of accuracy and attention to detail.
Edit, manipulate, retouch, and color correct imagery as needed for campaign execution.
Support photography, video, motion, and other content development when required, including providing creative direction to internal and external production partners.
Develop scalable templates and design systems that improve creative consistency, efficiency, and speed to market across recurring retail media programs.
Maintain organized creative files, campaign assets, templates, and related documentation using established asset and project management systems.
Stay current on retail media, advertising, design, digital platform, accessibility, and emerging technology trends and recommend opportunities to improve RedMedia's creative capabilities.
Maintain knowledge of relevant design applications, digital advertising requirements, production processes, and technical specifications.
Report to work on time and work the expected number of hours.
Perform other job-related duties and special projects as required.
Your Skills
Commitment to the Hy-Vee Mission and a willingness to promote the values of the company.
Strong understanding of graphic design principles, typography, composition, color, visual hierarchy, branding, and digital design.
Strong understanding of how creative translates across digital, physical, onsite, in-store, and offsite advertising environments.
Ability to interpret and apply multiple advertiser brand guidelines while maintaining retailer and placement requirements.
Strong attention to detail with the ability to identify creative, technical, and specification issues before campaign launch.
Ability to translate campaign objectives, media strategies, and business needs into effective visual communications.
Strong verbal and written communication skills with the ability to clearly articulate creative decisions and provide constructive, actionable feedback.
Comfortable using AI tools to support copy development for creative and marketing materials.
Strong interpersonal and collaboration skills with the ability to build productive relationships with internal teams, advertisers, agencies, vendors, and other external partners.
Ability to identify problems, develop solutions, and exercise sound creative judgment independently.
Strong organizational and project-management skills with the ability to prioritize multiple campaigns, projects, and deadlines in a fast-paced environment.
Ability to receive feedback, adapt quickly, and work collaboratively through multiple rounds of creative development.
Ability to provide creative guidance and mentorship to other designers without requiring formal people-management responsibility.
High degree of professionalism, accountability, accuracy, and attention to detail.
Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
Experience with Figma and collaborative digital design workflows.
Strong understanding of digital creative production, file preparation, image optimization, sizing, resolution, and advertising specifications.
Demonstrated ability to work within and interpret brand guidelines and detailed creative specifications.
Experience creating and maintaining templates, design systems, creative standards, or brand guidelines (preferred).
Strong organizational skills and ability to independently prioritize multiple advertiser campaigns, creative requests, and varying deadlines.
Proficiency with Microsoft 365 applications, including Teams, Outlook, PowerPoint, and Excel.
Experience with project management, digital asset management, or creative workflow platforms (preferred).
Motion graphics, animation, video editing, or related multimedia experience is a plus.
Familiarity with retail media, digital advertising, e-commerce, paid media, or advertising technology is a plus.
Reporting Relationships
Accountable and Reports to: Assistant Director, Video Content
Direct Reports: None
Education and Experience
Four-year degree with an emphasis in graphic design, visual communication, advertising, or a related field (preferred).
5–7 years of professional graphic design experience required.
Professional design portfolio demonstrating strong conceptual thinking, brand versatility, digital design expertise, and polished execution is required.
Experience within an advertising agency, retail media network, media company, in-house creative team, or similarly fast-paced multi-brand environment (preferred).
Experience designing for multiple brands, advertisers, or clients strongly preferred.
Experience developing creative across digital advertising, e-commerce, retail, social, email, point-of-sale, or other omnichannel media formats (preferred).
Demonstrated ability to manage multiple concurrent projects and deadlines in a fast-paced environment.
Physical Requirements
Visual requirements include ability to see detail at near range with or without correction.
Must be physically able to perform sedentary work, including occasionally lifting or carrying objects of no more than 10 pounds and occasionally standing or walking.
Must be able to perform physical activities associated with an office-based creative role, including reaching, handling, grasping, talking, hearing, and repetitive motions.
Working Environment
The duties of this position are primarily performed in a general office setting. The role operates in a fast-paced, deadline-driven retail media environment and requires the ability to manage multiple advertiser campaigns, creative requests, priorities, and launch timelines simultaneously. Equipment used to perform this job includes a Mac computer; Adobe Creative Suite; Figma; Microsoft 365 applications; digital asset management, project management, and creative workflow systems; and other design, production, communication, and collaboration tools as required.
Additional Role Details
Core Competencies: Partnerships, Growth mindset, Results oriented, Customer focused, Professionalism.
Financial Responsibility: None.
Contacts: Has frequent contact with RedMedia sales, account management, media, marketing, creative and operations teams, as well as Hy-Vee business partners, advertisers, agencies, production partners, vendors, and other internal and external stakeholders.
Confidentiality: Has access to confidential and proprietary information, including advertiser and campaign information, media plans, pricing, promotional strategies, creative assets, business strategies, performance information, and other company or partner information.
Are you ready to smile, apply today.
Employment is contingent upon the successful completion of a pre employment drug screen.

Senior Graphic Designer

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