layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Performance Marketing & Growth Manager
Blood
Bangalore
Source: Blood careers · View original posting
Employer job description
From Blood's posting. “We” and “our” refer to the employer.
Location:
Bangalore
Experience:
3-5+ years
Reporting to:
Country Lead
Hello. We’re Blood.
Our purpose is to revolutionize periods.
Who are we?
Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).
We’re scaling fast across Asia, with our core markets in Singapore, Malaysia, Indonesia, Thailand, and our newest market, India. Selling online and across more than 7,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
Why India, why now
India is the biggest period care opportunity on earth and one of the least served. Most of the market still runs on skin-irritating products designed decades ago. Quick commerce (Blinkit, Zepto, Instamart) has torn down the distribution wall that used to keep challenger brands out for years. We can now reach millions in months, instead of decades.