layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
VP, Demand Generation
Leena AI
New York, NY, US
Source: Leena AI careers · View original posting
- Employment
- full time
Employer job description
From Leena AI's posting. “We” and “our” refer to the employer.
What you own
Pipeline Model & Budget Own the pipeline target and the model behind it — channel mix, spend allocation, conversion rates, stage-by-stage targets.
Paid Media LinkedIn, Google, SEO, Reddit, and any channel that earns its place on ROI.
ABM Campaigns Design and run account-based programs targeting named enterprise accounts. Own account selection and tiering, campaign strategy per segment (1:1, 1:few, 1:many), the content and creative stack behind each program, orchestration across paid, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution. Work with Sales and Product Marketing to align target account lists and ensure messaging lands.
Content & Inbound Own the content programs that drive inbound traffic and website conversion: webinars, newsletters, syndication programs, gated assets, SEO content, and blog. Responsible for editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to MQL.
Field Marketing Tradeshows, industry conferences, hosted dinners, and regional events. Plan, execute, measure.