layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Digital Marketing Strategist at Live Nation Entertainment | LAYIQ

Campaign Strategy & Execution
Lead influencer, brand, and digital marketing strategies across artist, talent, and brand campaigns.
Build and execute robust digital marketing campaigns using content creation, creator strategies, UGC, content seeding, alternative/fan accounts, advertising, CRM, and email/text marketing.
Collaborate with internal teams to deliver innovative campaigns that drive cultural impact and tangible commercial results.
Manage and administer campaign budgets, liaising with labels and clients to ensure effective allocation of resources.
Client & Partner Relations
Build strong, collaborative, and trusting relationships directly with clients and their teams while managing multiple active campaigns simultaneously.
Maintain and expand a network of external partners (content producers, creators, social strategists, marketing agencies, publicists) and directly manage them on campaigns when necessary.
Oversee relationships with digital platforms including TikTok, Meta, Snapchat, X, YouTube, Discord, and more.
Content & Creative Development
Conceptualize, produce, and coordinate campaign creative including social content, photo, video, and graphic assets.
Write engaging, on-brand copy for social media, websites, and campaign needs.
Oversee website, game, and app development for roster projects.
Lead content strategy across social media, influencers, UGC, short-form, and YouTube, ensuring optimization, monetization, and maximum visibility.
Analytics & Reporting
Establish clear KPIs and performance benchmarks for each campaign.
Monitor and analyze campaign performance through internal and third-party data tools.
Deliver actionable insights, reporting, and regular updates to internal and external stakeholders.
Conduct post-campaign analysis to evaluate effectiveness and recommend strategies for future success.
Innovation & Trends
Anticipate and act on new social channels, platform features, content formats, and cultural moments to keep campaigns ahead of the curve.
Source and identify digital trends and execute content ideas directly with clients.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through our pillars of benefits: HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
CAREER : Career and skill development programs with School of Live
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation is an equal opportunity employer.  It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so.  As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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The expected compensation for this position is: $96,000.00 USD - $120,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

Senior Digital Marketing Strategist

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BENEFITS & PERKS

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