layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Executive Director, Omnichannel Excellence and Personalization Lead at Bristol Myers Squibb | LAYIQ

Omnichannel Strategy and Roadmap
Define and evolve BMS's multi-year omnichannel vision and maturity model across all Therapeutic Areas
Own and continuously evolve the BMS Omnichannel Blueprint to enable consistent, high-quality personalization at scale
Prioritize capability investments based on business impact, scalability, and resource constraints
Serve as senior-most Product Owner for omnichannel enablement with end-to-end delivery accountability
AI-Driven Personalization and Technology
Identify and scale AI tooling required for next-best-engagement, journey orchestration, and dynamic channel optimization
Partner with CAPE and BI&T to source or build AI capabilities as part of a shared technology roadmap
Pilot and scale agentic technologies to support personalization and field and digital orchestration models
Ensure seamless interoperability across CRM, CDP/MDM, CMP, marketing automation, and analytics platforms
Analytics and Measurement
Establish standardized KPIs, measurement governance, and performance frameworks in partnership with CAPE and Insights and Analytics
Leverage AI/ML-driven models and agentic frameworks to deliver actionable insights and optimize omnichannel performance
Partner with senior leadership to translate insights into strategies that optimize brand performance
Operating Model and Ways of Working
Design and govern end-to-end omnichannel workflows from planning through activation to measurement
Build and maintain the engagement model between brand teams and omnichannel and personalization capability experts
Maintain playbooks, documentation, and cross-functional forums that drive consistency and operational readiness
Adoption, Change Management and Stakeholder Engagement
Lead capability adoption programs, upskilling initiatives, and enablement communities across the business
Define and track KPIs for capability usage, time-to-activation, engagement performance, and ROI
Own the executive narrative on omnichannel maturity progress and transformation outcomes
Vendor and Budget Governance
Lead investment planning, budget tracking, and vendor contract governance
Manage multi-vendor ecosystem including agencies and consultancies to drive innovation and cost optimization
Ensure proactive risk identification and compliance and audit readiness for channel execution and data usage
Team Leadership and Talent Development
Directly manage three Directors and provide strategic guidance across their teams
Build a culture of agility, accountability, creativity, and continuous learning
Own career pathing, skills evolution, and succession planning for the omnichannel capabilities organization

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
R1605362 : Executive Director, Omnichannel Excellence and Personalization Lead

Executive Director, Omnichannel Excellence and Personalization Lead

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