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Huntington Bank
HBI Corporate Offices Cols C OH; Pavilion Bo Beachwood Cl
Source: Huntington Bank careers · View original posting
From Huntington Bank's posting. “We” and “our” refer to the employer.
Description
The Change Management Martech Innovation Manager will play a critical role in elevating Huntington’s customer marketing experience throughout their unique financial journey, by leveraging leading MarTech capabilities.
This role requires a high degree of cross-functional leadership and an in-depth knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion.
Change Management (30%)
Stakeholder Engagement – Build alignment and support among all teams impacted by marketing, process, or technology changes.
Change Impact Assessment – Evaluate how the change affects roles, workflows, responsibilities, and business operations.
Communication Strategy – Deliver clear, targeted messaging that explains the purpose, benefits, and timeline of the change.
Training and Enablement – Equip users with the knowledge, skills, and resources needed to work effectively in the new environment
Adoption and Readiness Management – Assess organizational readiness and drive sustained adoption of new processes and tools.
Resistance Management – Identify and address concerns or barriers that may prevent successful adoption.
Governance and Reinforcement – Establish accountability, monitor compliance, and reinforce desired behaviors after implementation.
Benefits Realization – Measure and report whether the change is delivering the expected business outcomes and value.
MarTech Expertise (50%)
Develop a marketing technology strategy and socialize the importance of MarTech advancement and the business impact to leadership and colleagues.
Activate marketing technology across various channels, including email, SMS, social media, search, and programmatic advertising to improve personalization and automation for customer marketing.
Assess current MarTech stack based on business objectives, identify gaps, and support the digital team in a market scan to create a recommendation for Huntington’s MarTech roadmap.
Inspire and lead marketing technology implementation, integration, adoption, and other change management activities to ensure value realization from investments.
Stay up to date with industry trends, emerging technologies, and best practices in MarTech, sharing insights and recommendations with the team.
Cross-Functional Leadership & Problem Solving (20%)
Inspire and lead a cross-department team to implement and adopt MarTech solutions.
Humble leader, willing to roll up your sleeves with all levels across the enterprise and be able to step up as the team grows.
Proactive problem-solver that can test boundaries and propose creative new solutions.
Bachelor’s Degree
At least 7 years of experience in marketing strategy and technology
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