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SoFi
New York, New York
Source: SoFi careers · View original posting
From SoFi's posting. “We” and “our” refer to the employer.
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Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world.
We're seeking an analytical, execution-oriented Product Marketing Manager to drive engagement and retention marketing for SoFi Checking and Savings, the foundation of our deposits business and our largest driver of member growth. This role focuses on our existing member base: deepening the relationships we already have, growing and retaining balances and direct deposits, and bringing dormant accounts back to life.
Your core KPIs will be deposits and direct deposits, with a specific focus on growing and retaining balances across our existing member base. You'll own the promotions and offers that ladder to those goals, working directly with the technical teams that build and implement them. You'll work alongside our Lifecycle Marketing team on engagement and retention campaigns, and partner closely with product and engineering on product-led experiments that turn accounts into everyday banking habits.
This includes driving ongoing account utilization as well as reducing churn and reactivating dormant members.
Analytical rigor is central to this role. Segmentation, audience development, and offer testing are primary levers for driving deposit and direct deposit growth, and we're looking for someone with the quantitative depth to identify opportunities within the member base and the judgment to prioritize the ones worth pursuing.
This is a hands-on individual contributor role with a meaningful piece of the business to drive. You'll be the day-to-day marketing owner of this segment of our business, working in close partnership with the Product Marketing lead for Checking & Savings. You'll collaborate with product, engineering, data science, lifecycle, channel owners, our in-house creative studio, finance, and compliance.
4+ years of product marketing, growth marketing, lifecycle marketing, or closely related experience, preferably in fintech, banking, or another regulated consumer category
Analytical Thinking: Strong quantitative skills and comfort in spreadsheets and Business Intelligence tools. You can build a segmentation, run a cohort or retention analysis, size an opportunity, read a test result, and clearly explain what happened and why
Strategic Thinking: Ability to connect day-to-day execution to business outcomes, prioritize where it matters, and make a reasoned case for a recommendation
Cross-Functional Collaboration: Proven experience working closely with cross-functional teams, especially Product and technical/engineering partners. You can translate marketing needs into requirements a technical team can build against
Experimentation: Experience designing and running tests in campaigns, in product, or both and distilling results into insights others can act on Project Management: Ability to manage multiple concurrent campaigns, dependencies, and deadlines without losing the details
Compensation
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our
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