layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director of Growth & Acquisition at Chicago Sun-Times | LAYIQ

Strategic Responsibilities
Growth Strategy & Modeling
Develop acquisition strategies aligned with long-term audience and revenue goals
Establish CPA and LTV frameworks to guide sustainable growth decisions
Forecast acquisition performance, conversion trends, and channel contribution
Identify scalable growth opportunities across paid media, audio, partnerships, and emerging platforms
Partner with Product and Lifecycle teams to strengthen audience registration, engagement, and conversion pathways
Experimentation & Optimization
Lead acquisition testing and optimization across channels, products, and audience segments
Establish testing standards, reporting frameworks, and optimization processes
Analyze conversion performance, audience behavior, and messaging effectiveness to improve acquisition outcomes
Translate testing insights into actionable audience, offer, and conversion strategies
Build a culture of disciplined experimentation and continuous improvement
Platform Growth & Expansion
Lead acquisition strategy for emerging products and platforms, including new product launching in FY27
Define how new platforms support audience growth, engagement, registration, and membership conversion
Partner with Product and Lifecycle teams to develop audience experiences that strengthen participation, personalization, and membership value
Channel & Performance Leadership
Oversee acquisition performance across digital, on-air, audio, and emerging channels
Lead conversion optimization across landing pages, donation flows, registration experiences, and onboarding pathways
Define channel strategy, KPI governance, and attribution standards
Maintain visibility into acquisition performance through reporting and dashboard oversight
Narrative Integration & Audience Conversion Strategy
Partner with Membership leadership to align acquisition messaging with broader audience and membership strategies
Develop audience targeting, offer positioning, and conversion messaging frameworks
Translate organizational narratives into high-performing acquisition campaigns
Lead audience and messaging tests tied to conversion performance
Cross-Functional Leadership
Partner with Product, Marketing, Insights, Editorial, and Development teams to align audience growth and conversion strategies
Support audience targeting, cohort analysis, attribution modeling, and performance forecasting
Align acquisition strategies across brands, platforms, and audience experiences
Lead recurring cross-functional growth and performance discussions
Team & Operational Leadership
Manage and mentor Growth & Acquisition team members
Establish acquisition KPIs, reporting standards, and accountability frameworks
Oversee vendor and agency relationships
Support acquisition planning, budgeting, and resource prioritization

Director of Growth & Acquisition

Employer job description

About Chicago Public Media

Qualifications

Compensation

Equal opportunity and accommodations

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