layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Director of Digital News & Audience – New Jersey 101.5 at Townsquare Media | LAYIQ

5+ years of experience in digital journalism, digital media, audience development, social/video content, online publishing, or a related content environment
A proven track record of creating digital content that earns and grows an audience
Exceptional writing, editing, story-framing, and headline-writing skills
Strong editorial judgment and the ability to make smart, responsible decisions quickly, particularly during breaking or developing news
Deep familiarity with Facebook, Instagram, and YouTube, including platform-specific formats, audience behavior, discovery, and best practices
Strong understanding of social and short-form video storytelling, including hooks, pacing, captions, thumbnails, titles, and vertical video
Hands-on experience creating, editing, publishing, and packaging digital content—not simply directing others
Experience using analytics and performance data to identify opportunities and turn insights into actionable content decisions
Strong understanding of SEO, search and social discovery, newsletters, apps, push notifications, and digital audience development
Experience collaborating with and coaching reporters, writers, personalities, producers, or other content creators
Strong organizational, communication, and project-management skills with the ability to thrive in a fast-moving environment
Familiarity with CMS platforms, social publishing tools, analytics platforms, and digital/video production workflows
Curiosity about emerging platforms, creator trends, changing audience behaviors, and new technologies
Knowledge of New Jersey—its communities, culture, issues, and personalities—is a major plus
High School Diploma
(required)
; college coursework or BA/BS degree
(preferred)
Most importantly, we’re looking for someone with great instincts, curiosity, creativity, and a bias toward action.
You should be excited to experiment, pay close attention to what audiences are telling us through performance and engagement, and turn those insights into action. Just as importantly, you’ll be a collaborative, positive teammate who makes the people around you better.
What’s In It for You?
We offer a supportive environment where creativity and growth are encouraged: Competitive salary + bonus program
3 weeks PTO + 9 paid holidays
Medical, Dental, Vision, and Pet Insurance
401(k) Retirement Plan
Company-provided laptop
Casual, high-energy work environment
Opportunities for upward mobility within a growing media organization
Company discounts
Volunteer Time Off—give back to your community
And much more…
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

Director of Digital News & Audience – New Jersey 101.5

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