layiq
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
Loading LAYIQ…From Cinder's posting. “We” and “our” refer to the employer.
Cinder is the mission-critical infrastructure that keeps the world's most important digital platforms true to what they stand for. The internet has always been abused by bad actors, and AI is making it exponentially worse, driving fraud, abuse, and manipulation at a scale and speed no human team can fight alone. Cinder gives platforms one command center to fight back: to write and enforce policy, deploy AI agents against abuse in real time, investigate threats, file NCMEC reports, and prove their safety programs are working.
Our customers are some of the largest internet platforms in the world. The decisions made in our software directly determine what stays up, what comes down, and how users are treated.
We're a small, fast-moving team backed by Accel and Y Combinator. We care about being intentional, direct, and deeply focused on solving real customer problems.
Why this role
Most companies building with generative AI don't know yet that they have a trust and safety problem. They will soon, and Cinder is the infrastructure they'll run on when they do. Right now, that story lives only with our current customers, and getting it in front of the right people before they know they need it is the job.
You'll work closely with our existing marketing team to make that happen. The positioning and content foundation already exist, and your job is figuring out how to get it in front of a market that doesn't buy the way traditional enterprise software buyers do. Expect to be creating, shipping and measuring your own work, as well as fine-tuning the strategy as the motion proves out. The conventional B2B demand gen playbook only gets you partway there, so we want someone with a real point of view on how to reach this market.
This role reports to our Head of Sales.
Build marketing-sourced pipeline: set the target with our Head of Sales, and have real latitude on channel mix and strategy to hit it
Take our existing positioning on AI red teaming, agentic moderation, and content integrity and turn it into a story that lands with a generative AI buyer specifically, which is different from how it lands with a marketplace or social platform. You'll work with our Founding Marketer and Sales team on the core narrative and own how it shows up on the website and in what sales says in a deal
Increase demand-gen performance of our customer case studies and stories (written, video, sales deck). One of our current case studies is already one of our best-performing assets, and we want more at that bar, good enough that customers ask to be featured rather than the other way around
Take our content and thought leadership engine — blog, newsletter, ghostwriting support for our founders — and turn it into an explosive growth channel: consistent cadence, sharper distribution, and original research or benchmarks that set Cinder apart. You'll brief and edit copy with your team on what the core narrative should be
Support events strategy as a demand-gen engine. You’ll determine which events Cinder should attend, sponsor, skip, and how we show up both at and around the event.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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