layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Vice President of Events at Alliance Defending Freedom | LAYIQ

Event Strategy
Oversee ADF's complete portfolio of events as one strategic investment, defining the event's purpose, priority audience, desired outcomes and measures of success.
Partner with executive leadership to prioritize events based on mission impact, audience need, investment and organizational capacity, recommending when events should be launched, redesigned, consolidated, scaled or discontinued, and assigning each event an appropriate tier, governance model and level of support.
Team Leadership
Establish the structure, roles, and decision rights of the Events Team, and recruit, develop, and retain top producers and specialists.
For ADF’s major events, serve as executive producer — the final decision-maker for the audience experience, leading the onsite event structure, and protecting the approved strategy from unnecessary late-stage changes, and making timely decisions when programming, speaker, production, or operational issues arise.
Programming, Creative, and Production Leadership
Own the overall agenda, story arc, session sequence and audience journey, show order, transitions, and pacing.
Evaluate programming, creative, and production recommendations collectively to ensure the full experience supports the approved event strategy.
Direct the Creative Director, Event Producer and production partners toward one event vision.
Subject Matter Expert Integration
Serve as the senior liaison between Events, executive leadership, business units, development, communications, legal, security and external partners, ensuring stakeholders contribute expertise without assuming operational or programming authority.
Event Standards and Systems
Establish the ADF event-planning methodology and ensure it is used consistently, including standard processes, tools and timelines for strategy, budgeting, procurement, speaker management, site visits, production and onsite execution.
Financial Stewardship
Oversee event portfolio budgets, staffing and resource allocation, partnering with the Event Producer/Event Manager to establish the budget and investment priorities.
Evaluate event investment in relation to mission impact and measurable outcomes, including where increased investment will materially improve mission impact.

Vice President of Events

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