Integrated Marketing Manager

About Bobbie

Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., because we believe every parent deserves to feed their baby with confidence, without judgment and without compromise. No mystery ingredients. No shortcuts. Just clean, thoughtfully made formula that parents can trust.

But Bobbie has never been just a formula company. When the 2022 national infant formula shortage left parents across the country unable to feed their babies, we closed our storefront to new customers rather than leave a single existing family without formula. We went to Washington. We got loud. And we opened our Heath, Ohio manufacturing facility to make sure something like that could never happen again.

That's who we are, and that's what you'd be joining.

Bobbie for Change

Our advocacy arm, Bobbie for Change, exists because making great formula isn't enough if the systems around parenthood are still broken. We fight for paid federal parental leave, push for legislation to prevent future formula shortages, advocate for feeding equity, and support families navigating impossible situations, including donating formula to parents impacted by breast and gynecologic cancers through the Bobbie Breasties program.

We're a company that genuinely believes becoming a parent makes you an activist. The people who work here feel that too.

The Role

Bobbie is looking for an experienced, bold and detail-obsessed Integrated Marketing Manager to help bring our biggest brand moments to life across every channel. In this role, you'll turn campaign briefs into aligned channel tactics, manage the integrated marketing calendar, and keep every partner on timeline so our campaigns tell a cohesive narrative and drive measurable brand and business growth.

You think at a high level and live in the details. You're the go-to partner for our creative team on marketing operations, and Asana is your second home. You absolutely hate to see a deliverable slip or a launch-day detail left to chance.

If you love being the connective tissue behind great campaigns, and you have a passion for thought-provoking and inspirational work, meaningful customer storytelling, and brand messaging, then read on.

What You Will Do:

• Support and Execute Omnichannel Marketing Campaigns
• Support campaign planning and execution across integrated marketing efforts
• Ensure channel tactics and deliverables are aligned to brief
• Manage integrated marketing calendar and respective inputs from cross-channel partners driving alignment across  launches, campaigns, promotions and key moments
• Manage integrated campaign timelines, channel tactic deliverables and briefing process within Asana in partnership with channel partners
• Serve as main POC for Creative PM and operations org in campaign management and roll-out
• Serve as primary POC for creative organization on campaign tactics, messaging strategy and deliverables across channels
• Coordinate campaign hindsighting process, partnering with marketing leads, to analyze campaign performance, establish key learning and inform future campaign strategies
• Track and report on monthly competitive landscape across channels

What we would like you have:

• At least 5 years of experience performing responsibilities as a Marketing Manager, ideally in a startup environment or at CPG brand (experience in eCommerce / DTC a plus!)
• Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines and across initiatives
• Experience using Asana and Figma
• Strategic & executional
• —ability to think at a high-level and be in-the-weeds of the day-to-day of marketing operations

You’re inspired by our core values:

Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.

Nurture the Tension - Parenthood is full of healthy tension

, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.

Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don’t have to.

Don’t Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.