The Role
We are hiring a Sales Development Representative focused on the mid-market.
This is an outbound pipeline creation role.
Your job is to consistently create qualified sales opportunities with mid-market companies. You will research accounts, prospect across channels, follow up persistently, qualify interest, and find creative ways to start the right conversations.
You will work closely with our founder and broader team.
What You'll Own
Create Qualified Pipeline
Build an outbound system using modern tools, including Claude, HubSpot, HeyReach, and Clay.
Build outbound pipeline across phone, email, LinkedIn, referrals, events, and other channels.
Research accounts and personalize outreach based on relevant context.
Consistently turn prospecting activity into qualified sales conversations.
Follow up with discipline and persistence.
Re-engage prospects when timing changes.
Find creative ways into accounts when standard approaches do not work.
Run Strong First Conversations
Engage People, Talent, HR, Global Mobility, Legal, and other relevant leaders.
Understand how prospective customers manage immigration today and where they experience friction.
Ask thoughtful questions about priorities, challenges, timing, and current approaches.
Qualify whether there is a real opportunity.
Bring in the right Casium team members as conversations progress.
Learn enough about business immigration to speak credibly about the problems we solve while knowing when legal questions require an attorney.
Use Events as a Prospecting Channel
Identify relevant prospects before conferences, dinners, and industry events.
Create conversations before, during, and after events.
Attend selected events with the Casium team.
Build genuine relationships rather than simply collecting contacts.
Own fast and thoughtful follow-up.
Improve the Outbound Motion
Test messaging, channels, and prospecting approaches.
Use data to understand what is working and what is not.
Use AI to improve research, personalization, and productivity.
Turn successful experiments into repeatable processes.
Maintain strong CRM discipline and pipeline visibility.
What Success Looks Like
Your primary measure of success is qualified pipeline created.
We care about:
Qualified opportunities created.
Sourced pipeline.
Conversion from initial conversations into real opportunities.
Consistency in pipeline creation.
Speed and quality of follow-up.
Your ability to improve the effectiveness of the outbound motion.
What matters is qualified pipeline, not activity alone.
Who We're Looking For Prior 0→1 startup experience is required.
You have worked at an early-stage company where the brand, processes, and sales infrastructure were still being built.
You also have
1–3 years of B2B sales development or business development experience
, with meaningful responsibility for creating outbound pipeline.
You have done the work yourself. You know how to research accounts, write outreach, pick up the phone, follow up, and turn activity into meetings and qualified opportunities.
You are tech-savvy, organized, and methodical, with hands-on experience using modern outbound tools.
You:
Have a track record of creating outbound pipeline.
Move quickly from idea to execution.
Work through blockers independently.
Are highly resourceful and comfortable with ambiguity.
Care more about outcomes than activity metrics.
Experience in B2B SaaS, HR tech, legal tech, Future of Work, or another complex B2B category is helpful but not required.
Immigration experience is not required. Curiosity and the ability to learn quickly are.
