layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Sr. Director of Media and Public Relations at Alliance Defending Freedom | LAYIQ

Strategic Media Leadership
Develop and execute a comprehensive media and public relations strategy aligned with ADF’s mission, brand, and legal advocacy objectives.
Translate complex legal principles into accessible, compelling messaging that resonates with key audiences and advances ADF’s influence.
Oversee messaging development for internal, external, and alliance audiences across multiple platforms.
Direct communication efforts across earned, owned, and paid media channels — including press releases, op-eds, video/audio content, and public events.
Identify and pursue opportunities to position ADF and its leaders as authoritative voices in national conversations on freedom and advocacy.
Media Relations & Thought Leadership
Build and maintain high-impact relationships with top-tier media, journalists, influencers, and opinion leaders to maximize visibility and coverage.
Lead ADF’s rapid response efforts by identifying and acting quickly on breaking news, cultural moments, and emerging trends.
Oversee the creation of proactive media strategies and events to amplify ADF’s profile, showcase cases, and shape public conversations.
Foster surrogate commentary and third-party advocacy by cultivating a strong network of aligned voices to amplify ADF messaging.
Crisis Communications & Risk Management
Serve as the organization’s first line of defense during crises, leading swift, strategic communications responses that protect ADF’s reputation.
Anticipate potential risks, develop crisis playbooks, and train staff and leadership on effective public response.
Coordinate with legal teams to ensure all external communications are accurate, compliant, and aligned with legal and ethical standards.
Messaging Oversight & Content Strategy
Direct the creation of high-impact media content designed to reach and engage target audiences, including articles, commentaries, interviews, videos, podcasts, and web content.
Ensure all communications are optimized for digital distribution and search discoverability.
Oversee training, preparation, and deployment of attorneys, spokespeople, and staff for media appearances and public speaking opportunities.
Measurement, Reporting & Continuous Improvement
Define KPIs, track results, and report on media performance, audience reach, and message effectiveness.
Use data and insights to inform strategy, optimize campaigns, and ensure agility in responding to opportunities.
Manage budgets for media initiatives, ensuring resources are used effectively and aligned with strategic priorities.

Sr. Director of Media and Public Relations

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