layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Retail Media Planner II
H-E-B
San Antonio, Texas; Austin, Texas
Source: H-E-B careers · View original posting
Employer job description
From H-E-B's posting. “We” and “our” refer to the employer.
Responsibilities Job Summary: As a Retail Media Planner II, you'll work closely with Sales counterparts to develop strategic media plans for some of our more complex suppliers and agencies, ensuring alignment with internal and external goals and objectives.
Key Responsibilities & Essential Functions: Management / Administration: Develops cross-platform media plans and proposals that strategically align with more complex supplier / agency goals and objectives Works closely with Sales counterparts to intake key details to drive ad product selection, flighting, and overall structure of media plans; manages RFP process Maintains ad inventory tracker; tracks inventory trends Conducts QA of partner media plans Leverages historical campaign and enterprise data to drive strategic development of
media plans Identifies test and learn opportunities Assists in Sales pipeline maintenance and CRM tidiness Writes insertion orders; facilitates contract initiatives Consults on use of H-E-B media products to deliver value to customers that align with their specific business objectives Serves as communication liaison between internal and external teams Provides additional guidance with sales support as needed Participates in client check-ins and media planning calls Stays current on trends and competition; helps develop online