layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Martech/ Growth Engineer at Credit Genie | LAYIQ

Own the growth tech stack
. Own and improve the platforms and infrastructure powering acquisition, attribution, lifecycle marketing, analytics, and experimentation.
Build and own marketing data infrastructure.
Design and maintain the pipelines that move customer data, identities, audiences, events, and conversions across our data and marketing ecosystem, ensuring data is accurate, reliable, and available where it’s needed.
Automate growth operations.
Apply strong engineering practices to eliminate manual workflows across marketing, reporting, campaign operations, QA, and experimentation.
Build AI-native marketing capabilities.
Embed AI into how Marketing operates, building agents and tools that can create, launch, optimize, and iterate on campaigns, not just analyze performance.
Own attribution & measurement
. Build and maintain conversion tracking across Meta, Google, TikTok, AppsFlyer, web, and mobile- including pixels, SDKs, server-side events, UTMs, and deep links.
Enable lifecycle & experimentation
. Build the data flows, triggers, audiences, and infrastructure that let teams launch sophisticated lifecycle programs and experiments quickly.
Prototype growth ideas
. Build landing pages, internal tools, scripts, automations, and lightweight product experiences to quickly test new opportunities.
Turn data into action
. Use analytics tools to diagnose funnels, measure experiments, identify opportunities, and improve growth performance.
Explore emerging technology
. Continuously test new AI, MarTech, advertising, and developer tools and bring the highest-leverage capabilities into our stack.
Who You Are
You’re a builder
. You can write code, work with APIs, query data, debug integrations, and ship solutions independently.
You understand growth
. You’re comfortable with acquisition, conversion, retention, lifecycle marketing, experimentation, attribution, and marketing ROI.
You’re comfortable across the stack.
You don’t need to be the world's best mobile, backend, data, and web engineer simultaneously, but you can navigate unfamiliar systems and figure out how the pieces connect.
You think in systems
. You understand how advertising platforms, attribution, identity, event pipelines, warehouses, analytics, and lifecycle platforms fit together.
You automate repetitive work
. When you see a manual process, your instinct is to figure out how software can do it better.
You move quickly
. You know when something needs production-grade architecture and when a prototype is enough to validate an idea.
You’re cross-functional
. You can translate business problems into technical solutions and work effectively across Marketing, Product, Data, and Engineering.

Benefits and Perks

Our goal is to provide a comprehensive offering of benefits and perks that promote better financial, mental, and physical wellness.
We believe working alongside each other in person is the best way to build a great product and foster a strong company culture. Our expectation is that employees are in the office five days a week, allowing for optimal collaboration, inclusivity, and productivity. At the same time, we understand that life happens and recognize the importance of flexibility. We are committed to supporting our employees when circumstances arise that require remote work or adjusted schedules. Our goal is to ensure everyone can effectively balance personal and professional responsibilities while maintaining our collaborative and productive environment.
Here are some highlights of our benefits and perks offerings, feel free to ask your recruiting partner for more details on our comprehensive offering for employees.
100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
Receive up to $100 per month in fitness reimbursement or enjoy a complimentary full membership to LifeTime Fitness or Equinox.
401(k) with a 3.5% match and immediate vesting
Meal program available for both lunch and dinner
Pre-tax benefits, including a $1,000 HSA match
Life and accidental insurance
Flexible PTO
Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience. Base salary is just one part of your total compensation and rewards package at Credit Genie. You may also be eligible to participate in the bonus and equity programs. You will also have access to comprehensive medical, vision, and dental coverage, a 401(k) retirement plan with company match, short & long term disability insurance, life insurance, and flexible PTO along with many other benefits and perks.
Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences. We are committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work. If you require any accommodations to participate in our recruitment process, please inform us of your needs when we contact you to schedule an interview.

Martech/ Growth Engineer

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