Affiliate GTM Lead

Affiliate GTM Lead

$130k – $160k • meaningful equity

About Novig

Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.

With CFTC approval on the horizon, we're poised to go live across all 50 states as the leading sports-focused, federally regulated market built on trust, transparency, and real user protection.

We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.

About the Role

Novig is building the leading sports prediction market in America — and we're doing it by showing up in front of high-intent sports traders through affiliate partners.

We're looking for an Affiliate GTM Lead to own Novig's affiliate program end to end. You'll recruit, onboard, manage, and optimize a growing portfolio of partners, from influential individuals and creators to communities, media publishers, and product integrations, all driving new users to Novig. This role spans growth, content, partnerships, and product — turning partnerships into real growth.

This is a performance role at heart. You'll run the affiliate channel like a portfolio: finding the partners worth investing in, giving them what they need to win, and using data to scale what works and cut what doesn't.

This isn't a strategy-only role. It's for someone who can take a partner from first outreach to signed deal to live, tracking, and performing in hours or days, not weeks, and then keep making them better.

• Who you are and what you will do
• Own Novig's affiliate GTM strategy and performance, including targets for acquisition volume, CAC, user quality, and payback
• Build a deep pipeline of affiliate partners across influential individuals, creators, communities, sports media and content sites, and product integrations
• Run high-volume outbound through cold outreach, inbound, and network sourcing to consistently add new high-quality partners
• Negotiate and close deals end-to-end, structuring commissions (CPA, rev share, hybrid), bonuses, deliverables, and terms that align partner incentives with Novig's growth goals
• Onboard partners quickly and cleanly with tracking, creative assets, messaging guidelines, and everything they need to go live
• Build the systems that let the program scale, including playbooks, partner CRM, reporting dashboards, and onboarding processes
• Experienced in affiliate, partnerships, or performance marketing, ideally in sports betting, fantasy, fintech, trading, or high-growth consumer apps
• Organized enough to manage dozens of partnerships simultaneously, and thrives in fast-paced, high-growth environments with ambiguity and intensity
• Why work here, in the words of the people who do

“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”

“The people! So smart, thoughtful, fun to work with, passionate about their craft, etc”

“I'm having the most fun I've had in my entire career.”

If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.

Not for everyone

Our work is tied to live sports - that means potential nights, weekends, and pressure included.

If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.