Marketing Lead

About the Role

This is a hands-on, end-to-end marketing leadership role at a seed-stage AI platform built for the hospitality industry. You will own the full marketing function, spanning product marketing and demand generation, using AI tools to achieve the output of a full team. This role sits at the center of growth and has direct impact on pipeline and brand.

What You'll Do

• Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.
• Create video content, use cases, and webinars that showcase product value.
• Conduct competitor analysis across the hospitality and broader AI landscape.
• Own the blog, design assets, and experiments with media formats like newsletters, podcasts, and influencer partnerships.
• Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.
• Develop and amplify founder thought leadership on LinkedIn and other channels.
• Design and optimize paid ad campaigns with creative direction.
• Refine signup funnels and build lead generation into a scalable, tightly-targeted machine.

What We're Looking For

• 5 or more years in B2B SaaS or AI company marketing, with demonstrated ownership of end-to-end campaigns from positioning through execution.
• Experience building and executing paid acquisition campaigns with measurable conversion metrics.
• Hands-on experience across both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach).
• Strong portfolio showing product marketing, content creation, events, and demand generation work.
• Experience creating positioning and messaging for technical or complex products.
• Familiarity with marketing analytics, conversion funnel optimization, and A/B testing.
• Background at a fast-growing company at Series A to C stage running multiple concurrent marketing experiments.