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Cesna Recruitment
Rancho Cucamonga, CA, US
Source: Cesna Recruitment careers · View original posting
From Cesna Recruitment's posting. “We” and “our” refer to the employer.
[Position]
Compensation
Full benefit
[About Our Client]
Well known Korean food industry
Our vision is to become a global food company that provides a wide variety of unique and excellent quality products. We are committed to reach our vision with the focus on the most important part of the company: the consumers. We pursue health and happiness of our consumers under our global slogan, “Better Foods & Services for Better Life.” With an endless effort in product development and customer service, we strive to improve health and lifestyle of our consumers all around the world.
Through the continuous efforts of strategic sales operation and the commitment to provide better products and services, today, Our products are available in most retail outlets throughout North America and over 80 countries around the world!
[Job Description]
Support overall brand management for the brand portfolio, including brand identity development and strategic communication direction.
Assist in new product development (NPD) and manage the product launch process from planning through commercialization (CR, commercialization documents, pricing approval, DR).
Manage Product Lifecycle Management (PLM) activities, including SKU code management, product specification maintenance, and periodic SKU discontinuation processes.
Conduct market research and consumer insight analysis to interpret consumer trends and competitive market dynamics.
Perform data analysis on sales, profitability, and financial performance using Excel and internal systems (BW, SAP, Circana/Tableau).
Support development and review of annual, long-term, and short-term marketing plans to drive brand growth.
Coordinate cross-functional communication with sales, SCM, and design teams for new product launches and follow-up.
Assist with brand marketing activity documentation and history management by brand.
Prepare logical, structured reports and presentations for business strategy and performance reviews.
Support team publications and materials, including the LA weekly newsletter and product catalog management.
Other special projects as assigned
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