layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Enterprise Demand Generation Lead at Maxima | LAYIQ

Deep experience in enterprise B2B demand generation, with meaningful time spent selling into mid-market and enterprise buyers.
You’ve built or scaled a repeatable demand engine, not just successful campaigns. You understand how acquisition, field, ABM, lifecycle, intent, and Sales activation work together to create pipeline quarter after quarter.
Real depth in ABM and integrated campaigns: account identification, fit and intent signals, buying committees, multi-channel activation, and the operations underneath them.
You’ve owned or directly contributed to a meaningful pipeline number. You can quantify the opportunities, pipeline, and revenue your work generated and understand what it means to be accountable for a commercial outcome.
You’re a full-funnel systems thinker. You can diagnose whether the real constraint is audience, engagement, conversion, nurture, account activation, Sales follow-up, or something else entirely.
You understand modern B2B demand architecture. You’re fluent in lifecycle stages, nurture, routing, attribution, and funnel instrumentation.
You’re creative and commercially minded in the same breath. You think naturally in pipeline, CAC, conversion, velocity, and revenue, and you use those metrics to make fast, informed decisions about what to kill and what to scale.
Creative range: you’ve shipped B2B campaigns a consumer brand would have been happy to run, and you can show what they did to pipeline.
Experience with a category that had to be explained before it could be sold; demand creation, not only demand capture.
You’re obsessed with demand generation and all of its flavors, and you want this to be the role where you own it end to end.
Enterprise B2B experience specifically; consumer and product-led growth are different disciplines and do not substitute.
You’ve seen what excellent looks like. We’re not looking for someone building demand generation for the first time. We want someone who has helped build something great and wants to bring that experience, judgment, and ambition to Maxima.
Nice to have
Experience marketing to finance and accounting buyers
Experience with HubSpot, Clay, and an AI-native ABM stack
Experience marketing AI or agentic products
Fluency with the modern go-to-market stack and with AI in your daily workflow
Where and how you'll work
This role is based in our San Mateo office. We value in-person collaboration and are in office four to five days a week.

Enterprise Demand Generation Lead

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Equal opportunity and accommodations

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