layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Creator Manager - New York at Spotlight Media | LAYIQ

Creator Relationship Building & Footprint Growth
Build and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign manager.
Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator network.
Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights.
Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time.
Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly—not one-off.
Creator Campaign & Retainer Execution
Own end-to-end execution of creator and affiliate campaigns for clients.
Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential.
Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability.
Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content.
Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance.
Review and approve content to ensure alignment with brand guidelines and TikTok Shop best practices.
Community & Creator Enablement
Help creators improve performance by sharing insights, playbooks, and best practices across brands.
Segment creators by performance, niche, and experience level to tailor opportunities and communication.
Coordinate sampling programs, product drops, challenges, and incentives to drive creator activation.
Foster loyalty by making creators feel like insiders—not vendors.
Reporting & Insights
Track creator performance, activation, GMV contribution, and engagement across brands.
Identify trends, breakout creators, and opportunities to deepen relationships or expand partnerships.
Share insights with Account Managers, Brand Strategists, and leadership to inform broader growth strategy.
Who This Role Is For
This role is ideal for someone who: Loves working directly with creators and building genuine relationships
Is scrappy, proactive, and comfortable doing outreach every day
Thinks long-term about partnerships—not just campaigns
Is coachable, eager to learn, and ready to absorb everything about TikTok Shop
Wants to grow with the role and build a real career in social commerce—whether as a top-tier individual contributor or a future department lead
Is excited by ambiguity and the opportunity to build something from the ground up

Creator Manager - New York

Employer job description

About Spotlight Media

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