layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior Paid Media Manager at Topstep | LAYIQ

Paid Acquisition Management
Own day-to-day execution and optimization of paid acquisition campaigns across key channels including:
Google Search.
Performance Max.
YouTube.
Paid Social.
Continuously optimize campaigns to improve CPL, CAC, ROAS, and conversion performance.
Manage budget allocation across channels based on performance and marginal return.
Partner with internal analytics teams to ensure campaign performance is accurately measured and reported.
Channel Expansion & Partner Management
Work closely with the Director of Growth to identify and test new acquisition channels.
Manage relationships and onboarding for emerging advertising partners such as: Reddit.
Connected TV (CTV).
New performance marketing platforms.
Coordinate with external partners to launch pilots and evaluate performance.
Analyze early results and provide recommendations on scaling or optimizing new channels.
Experimentation & Performance Optimization
Design and execute structured experimentation frameworks to improve acquisition performance.
Run tests across: Audiences.
Creative.
Messaging.
Landing pages.
Funnel steps.
Partner with the Growth Director and Analytics team to implement incrementality testing, holdout experiments, and attribution analysis.
Translate testing insights into actionable improvements across campaigns and funnel performance.
Creative & Messaging Testing
Partner with creative teams to develop and test new advertising concepts.
Build systematic testing plans for: New messaging angles.
Video creative.
Ad formats.
Audience segmentation.
Identify winning creative and scale successful concepts across channels.
Funnel Optimization
Collaborate with Product, Growth, and Lifecycle teams to improve conversion performance across the acquisition funnel.
Identify friction points in the user journey and recommend improvements to increase conversion rates.
Work closely with internal teams to test landing page and funnel optimizations that improve acquisition efficiency.
Performance Reporting & Insights
Monitor campaign performance and deliver clear reporting on acquisition metrics including:
CAC.
Conversion rate.
ROAS.
Volume growth.
Incremental lift vs. simple last-click attribution.
Provide insights and recommendations to the Director of Growth to inform channel investment decisions.
Maintain a strong data-driven approach to campaign optimization and decision-making.
Required Qualifications and Key Competencies
5 + years of experience in performance marketing, paid acquisition, or growth marketing.
Demonstrated experience managing multi-channel paid acquisition campaigns.
Strong analytical mindset with experience interpreting performance data and running structured experiments.
Experience working with advertising platforms such as Google Ads, YouTube, Meta, or other performance channels.
Familiarity with emerging acquisition channels such as Reddit, CTV, or programmatic platforms.
Experience working cross-functionally with analytics, product, and marketing teams.
Comfortable operating in a fast-paced, experimentation-driven environment.

Senior Paid Media Manager

Employer job description

Key Responsibilities

Preferred Qualifications

Equal opportunity and accommodations

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