layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Senior/ Director, Demand Generation at Aptive Environmental | LAYIQ

Responsibilities include:

Demand Generation & Growth
Own Aptive's demand generation strategy across paid media, affiliate, publisher, marketplace, pay-per-call, and partner-sourced demand, including budget allocation and volume, quality, and cost targets by channel, market, and month
Improve qualified lead volume, acquisition efficiency, revenue, and profitability across established channels through disciplined optimization of partner mix, payout economics, audiences, creative, bidding, and elimination of waste
Build a continuous pipeline of new acquisition channels and growth partnerships, including co-marketing, distribution, embedded offers, publishers, buyers, and platforms, with clear test budgets, success measures, and decisions to scale or discontinue
Own upper-funnel demand creation alongside demand capture, including measurable awareness and consideration programs across video and CTV, streaming audio, paid social, influencer and creator, and local-market media
Improve digital conversion through systematic testing of landing pages, offers, forms, quote flows, and self-service purchase paths in partnership with Search, Web, Finance, Revenue Strategy, and Legal
Own lead quality, scoring, routing, and speed-to-contact standards and partner with Inside Sales and Operations to improve close rate, customer value, and the full lead-to-service experience
Analytics and Marketing Technology
Own the analytical case for every marketing dollar, including fully loaded acquisition cost, payback period, lead quality, customer value, retention, and incrementality rather than relying solely on platform-reported conversions
Lead the marketing technology and measurement function, including attribution, conversion and offline event tracking, audience activation, tag management, experimentation tools, call tracking, and consent-compliant data collection
Establish source-level reporting that connects marketing investment to qualified lead rate, close rate, first-year value, and retention in partnership with Strategy, Analytics, and Finance
Build and maintain digital demand forecasts by channel, market, and month, with clear actions when costs, volume, or conversion move outside established targets
Lead a disciplined experimentation program with documented hypotheses and success criteria, and present performance, learnings, and investment recommendations to marketing and executive leadership
Cross-Functional Leadership
Partner across Search, AEO and Web, CRM and Lifecycle, Brand and Creative, Inside Sales, Operations, Finance, Technology, Data, Strategy, and Legal to optimize the digital customer journey
Lead and develop two direct reports and a team of three, including the Senior Manager of Marketing Technology, while remaining hands-on where the team does not yet have coverage
Manage agencies and external partners through clear scopes, test roadmaps, performance reviews, fee structures, and accountability for measurable results
Make data-driven recommendations on channel investment, partnerships, testing, budget allocation, and resources, and communicate performance and risks clearly to executive leadership
Build scalable processes and systems and create leverage through agencies, contractors, technology, and automation as Aptive's digital business grows

Requirements

Bachelor's degree in marketing, business, economics, statistics, communications, or a related field
12 or more years of experience in demand generation, growth, partnerships, affiliate marketing, or performance marketing, with progressive leadership across internal teams, agencies, publishers, or strategic partner ecosystems
Proven ownership of significant digital acquisition, affiliate, marketplace, or partner-sourced demand programs in a high-volume, direct-response environment, including measurable improvements in revenue, qualified volume, acquisition cost, or profitability
Experience across the acquisition funnel, with demonstrated strength in one or more of performance marketing, upper-funnel demand creation, affiliate or marketplace growth, pay-per-call, or strategic partnerships
A track record of launching and scaling at least one new acquisition channel or growth partnership into a meaningful source of demand
Fluency in acquisition cost, payback, cohort and retention analysis, incrementality, experimentation, attribution limitations, and marketing technology measurement
Strong executive communication and a hands-on, resourceful leadership style suited to a lean internal team with significant agency support
Strongly preferred: experience in home services, local services, franchising, or another multi-market business. Experience with pay-per-lead, pay-per-call, affiliate, publisher, marketplace, or recurring-revenue models is highly valued
Preferred: experience helping a field or offline sales business expand digital acquisition, self-service purchasing, marketplace distribution, or partner-led growth
Professional certifications in digital marketing, marketing analytics, or experimentation are a plus; none are required
Aptive Intelligent Pest Control™ is redefining the industry with a smarter, more proactive approach to pest control. By analyzing millions of pest data points across neighborhoods, pest activity, and weather patterns, Aptive tailors treatment plans to help homeowners stay one step ahead. We geek out so our customers don’t freak out. You never thought bugs could be this cool.
Our culture is built on accountability, discipline, and high integrity—we work hard and have fun doing it. Aptive has been recognized for both its impact and workplace culture, including Inc. Magazine’s Best in Business and Best of State, Glassdoor’s Top 100 U.S. Workplaces, and Entrepreneur Magazine’s Best Companies in America. And we’re just getting started.
To learn more, visit www.aptivepestcontrol.com or follow Aptive on Facebook (@AptivePestControl), Instagram (@Aptive.PestControl), and LinkedIn (@AptiveEnvironmental).
*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please inform your recruiter.

Senior/ Director, Demand Generation

Employer job description

Location Zip Code:

What we offer:

Annual Salary + Merit bonus

Responsibilities include:

Requirements

About this listing