layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Experiential Marketing Manager at Blueprint Technologies | LAYIQ

Develop and activate brand marketing programs for a portfolio of theme park lands and attractions, location-based experiences, traveling exhibitions, fan events, and experiential brand activations.
Partner with experience operators, production companies, venue partners, and creative agencies to develop opening campaigns, ongoing marketing programs, and seasonal campaigns that drive awareness, attendance, and brand engagement.
Own end-to-end brand marketing for experiences, from strategy and positioning through go-to-market planning and in-market execution.
Translate franchise and business priorities into clear marketing briefs, messaging frameworks, creative direction, and integrated campaigns that resonate with audiences and guests.
Build scalable frameworks, toolkits, and operating models that enable experiences marketing programs to scale across partners, venues, regions, and major franchise moments while maintaining brand consistency.
Identify opportunities to extend the brand into culture and community through fan events, conventions, pop-ups, live moments, and other experiential programs that generate earned media and reinforce broader franchise engagement.
Develop integrated communications plans across owned, earned, paid, partner, retail, and on-site channels, collaborating with editorial, social, web, PR, influencer, community, media, and regional marketing partners.
Manage program operations including scopes, timelines, budgets, contracts, approvals, creative assets, on-site execution, invoicing, and reporting.
Monitor program performance, including attendance, audience growth, brand impact, and earned reach, and use insights to support continuous improvement and test-and-learn initiatives.
Required Qualifications
7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing.
Direct experience working at or alongside established experience operators, IP holders, theme park organizations, location-based entertainment companies, traveling exhibitions, large-scale live events, or experiential agencies.
Proven experience managing partnerships with operators, venues, production companies, and agencies while balancing brand integrity with commercial objectives.
Strong understanding of place-based and experiential marketing, including opening campaigns, ongoing attendance marketing, seasonal programs, and on-site guest experience marketing.
Experience developing and executing integrated marketing programs across owned, earned, paid, partner, retail, and on-site channels.
Strong project management skills with the ability to manage multiple concurrent programs while balancing scope, timelines, budgets, venues, and external partners.
Strong cross-functional collaboration and influencing skills within matrixed organizations and external partner environments.
Strong business communication, writing, and relationship-building skills.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

Experiential Marketing Manager

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