layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director of Brand Management at GT'S Living Foods

Own the long-term brand vision and strategy across GT's full brand portfolio, ensuring every brand plays a clear, differentiated role in driving the business forward.
Build and execute brand growth plans across the portfolio, translating strategy into clear action for each brand.
Lead Annual Operating Plan (AOP) development and execution across all brands, from goal-setting through delivery against volume, revenue, and profit targets.
Drive business growth through effective planning, prioritization, and execution across the portfolio.
Lead, coach, and develop a team of Brand Managers, building a high-performing brand organization and creating clear paths for their growth.
Own portfolio-level P&L, balancing investment across brands to drive profitable growth for the business as a whole.
Act as a visible, influential leader with senior cross-functional partners (Sales, Finance, Supply Chain, Insights, Operations) as well as external partners (agencies, retail partners).
Ensure alignment and accountability across the brand team, and set the standard for brand execution across the portfolio.
Champion collaboration across brands to identify synergies, share best practices, and improve marketing effectiveness portfolio-wide.
Represent brand marketing at the leadership level, reporting results, risks, and recommendations to senior leadership and the CMO.
Build organizational capability by strengthening the team's core marketing fundamentals and supporting succession planning.
Identify opportunities for process improvement across the brand organization and drive adoption of best practices.
Proven people leadership experience, with a track record of building and running a team, not just an individual book of work.
Strong accountability and performance management skills, comfortable setting clear expectations and addressing gaps directly.
Ability to keep teams aligned, focused, and executing against strategic priorities, even as circumstances change.
Experience leading through complexity, including managing multiple brands simultaneously without losing sight of the bigger picture.

Director of Brand Management

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