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Athene
West Des Moines, Iowa; West Des Moines 7700 Mills Civic Parkway
Source: Athene careers · View original posting
From Athene's posting. “We” and “our” refer to the employer.
We are driven to do more. More for our customers and the financial professionals who offer our products. If you are driven to do more and love the challenge of pursuing more, Athene is your kind of company. You will find we offer more than the basics to create an inclusive and dynamic work environment at our various locations.
The Integrated Marketing, Sr. Consultant – New Markets is a strategic marketing role responsible for understanding institutional and emerging market audiences and shaping how Athene builds awareness and demand for its New Markets product portfolio and priority business initiatives. You’ll translate business strategy, product value propositions, audience insights and sales opportunities into connected marketing strategies that deliver measurable business value.
You’ll bring together product insights, marketing expertise, analytics and cross-functional partners across Marketing, Strategy, Distribution, Product and Analytics. This is an opportunity to help build the marketing foundation for growing markets while benefiting from Athene’s scale and our partnership with Apollo, which expands our capabilities and opportunities for innovation.
How we work is equally important: Athene’s BEAM values — Believe in your co-workers, Engage actively, Act like owners and Make it happen — guide how we collaborate, take ownership and turn ideas into results.
Drive integrated marketing strategy for New Markets. Establish priorities and roadmaps that connect business and sales objectives, distribution opportunities, audience needs and Athene’s broader brand and marketing strategy.
Build audience and product expertise. Develop a deep understanding of institutional audiences, market trends and product solutions, translating insights into differentiated positioning, messaging and go-to-market recommendations.
Create audience-led growth programs. Develop integrated, multichannel programs that expand reach, create demand, generate and nurture leads, and support progression through the sales funnel as New Markets opportunities mature.
Orchestrate the marketing ecosystem. Mobilize partners across content, digital, web, email, marketing automation, paid media, search, social, video, webinars, print and sales enablement to create coordinated audience experiences and execute with speed and accountability.
Turn insights into measurable action. Define success measures and apply analytics, experimentation, sales insights and market intelligence to optimize the marketing mix, improve ROI and recommend where Athene should scale, evolve or stop activity.
Champion innovation and continuous improvement. Identify opportunities to reimagine marketing approaches and responsibly apply emerging technology and AI-enabled capabilities to audience insights, personalization, content development, experimentation and productivity while maintaining appropriate risk discipline.
Develop product messaging and content support. Develop and implement marketing strategies that drive adoption and return on investment (ROI) for the product roadmap and support the efforts and priorities of individual sales teams across new markets.
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