layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Account Executive - 10 Crosby, Derek Lam at NYC Alliance Company LLC | LAYIQ

Identify, prospect, and secure new wholesale accounts that align with the Derek Lam 10 Crosby brand positioning and target customer.
Develop and maintain a pipeline of prospective retailers, including department stores, specialty boutiques, e-commerce platforms, and strategic distribution partners.
Proactively conduct outreach to buyers and decision-makers to introduce the collection, generate interest, and convert opportunities into active business.
Develop compelling sales presentations and account-specific pitches that communicate the brand's identity, product offering, and commercial value.
Identify opportunities to expand distribution while maintaining brand positioning and pricing integrity.
Effectively communicate the brand's creative direction, product strategy, target customer, and competitive positioning.
Support seasonal market appointments, showroom presentations, trade shows, and customer outreach initiatives.
Provide buyer feedback and market insights to help inform product development, pricing, assortment, and go-to-market strategies.
Identify opportunities to introduce the brand to new markets and customer segments.
Drive seasonal sales by presenting collections, identifying opportunities, and consistently following through on business.
Develop account-specific business plans to maximize sales potential and achieve seasonal and annual targets.
Identify opportunities for account expansion through increased assortments, additional categories, reorders, and new product introductions.
Maintain regular communication with customers to understand their needs and provide timely, thoughtful solutions.
Support negotiations around pricing, terms, deliveries, and other account requirements.
Monitor account performance, sales results, sell-through, and inventory to identify opportunities for growth.
Develop and maintain seasonal sales reports, forecasts, account recaps, and pipeline updates.
Provide regular updates on account activity, projected sales, new business development, and potential risks.
Research competitive brands, retail trends, and customer preferences to support account development.
Take ownership of assigned sales goals and proactively develop strategies to achieve and exceed targets.
Manage day-to-day order execution, including order entry, tracking, revisions, and follow-up.
Communicate product details, pricing, delivery information, and availability to accounts.
Serve as the voice of the customer internally, communicating buyer feedback, market trends, and account requirements.

3–4 years of experience in sales, account management, or wholesale within the fashion or apparel industry.
Experience selling contemporary women's apparel, preferably within the better, bridge, or contemporary market.
Demonstrated success in new business development, wholesale account acquisition, and growing existing accounts.
Established relationships with department store buyers, specialty retailers, and/or major e-commerce accounts.
Strong understanding of the retail and fashion landscape, including key accounts, buyers, seasonal selling cycles, and wholesale distribution strategies.
Proven ability to identify retailers that align with brand positioning and develop relationships that translate into business.
Entrepreneurial mindset with the ability to operate independently, take initiative, and build business in a developing brand environment.
Strong prospecting, networking, and follow-up skills, with the ability to convert initial interest into actual business.
Excellent communication, presentation, negotiation, and relationship-building skills.
Ability to generate excitement around a collection and effectively communicate its design aesthetic, commercial opportunity, and value proposition.
Strong commercial acumen, including an understanding of retail pricing, margins, assortment planning, and account profitability.
Ability to balance creative brand positioning with commercial objectives and customer expectations.
Highly organized and detail-oriented, with the ability to manage multiple accounts, deadlines, and priorities simultaneously.
Comfortable working with sales reports, forecasts, and account data to monitor performance and identify opportunities.
Proficiency in Microsoft Office, particularly Excel, and relevant sales and order management systems.
Ability to work collaboratively with design, merchandising, production, and operations teams.
Flexible and adaptable, with the ability to thrive in a fast-paced environment where priorities may evolve as the brand develops.
Willingness to travel for market appointments, customer meetings, trade shows, and other business development opportunities.
Bachelor's degree in Business, Marketing, Fashion, or a related field preferred.

Account Executive - 10 Crosby, Derek Lam

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