layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Adobe Experience Platform (AEP) Data Product Owner at Ameriprise | LAYIQ

Real-Time CDP Enablement
Lead the data enablement of Real-Time CDP use cases — profile orchestration, audience creation, and real-time activation — to power personalized customer journeys.
Ensure high-fidelity behavioral and profile data is captured and mapped correctly into AEP to fuel next-generation marketing strategies across AJO, CJA, and downstream destinations.
Own a future-proof data product roadmap for AEP that prioritizes scalability, personalization at scale, and rapid deployment of new customer experience capabilities.
Data Integrity & Platform Health
Define and maintain the standard for AEP data assets — XDM schemas, identity namespaces, and profile merge policies — to keep data clean, trusted, and usable.
Monitor dataflow health; proactively identify and resolve data issues before they impact marketing performance.
Manage the lifecycle, including feature adoption, data quality standards, and governance in partnership with Technology, Privacy and Legal.
Strategic Data Liaison
Act as the primary data point of contact for Adobe — influencing product roadmap and ensuring Ameriprise's data needs are prioritized.
Partner with Technology, Marketing, and Analytics teams on customer data strategy, identity resolution, and use case enablement.
Develop data KPIs to track data quality, ingestion latency, profile health, license consumption, and the efficiency of audience activation.
License Usage & Consumption Management
Monitor AEP license consumption across profiles, data volume, compute, etc, proactively identify overage risks and lead remediation strategies.
Own data retention, TTL, and ingestion optimization decisions that keep the platform within contracted license thresholds without compromising business use cases.
Provide usage insights and forecasts to leadership to inform investment decisions, true-ups, etc.
Required Qualifications: Bachelor's degree in business administration, computer science, information systems, data science, or a related field, or equivalent experience.
5 or more years of relevant experience in marketing technology, data product management, or customer data platform operations.
2 or more years of hands-on experience with Adobe Experience Platform / Real-Time CDP, including working knowledge of XDM schemas, Identity Service and Profile Service.
Proven experience owning a data product backlog and roadmap in an Agile environment.
Strong understanding of data ingestion (batch and streaming), data quality management, and identity resolution strategy.
Experience partnering with cross-functional teams to deliver data-driven capabilities.
Excellent communication and stakeholder management skills, with the ability to translate complex data concepts for executive audiences.
Preferred Skills: Adobe Certified Expert — Real-Time CDP Business Practitioner or Adobe Experience Platform credentials.
Hands-on experience with Customer Journey Analytics (CJA) and/or Adobe Journey Optimizer (AJO).
Familiarity with SQL, data profiling, and data quality tools; experience with Dataiku or similar platforms.
Experience with data & analytics transformation (current-state assessment, strategy development, value case, roadmap).
Business translation skills — identifying business problems, translating them into use cases and data/mar-tech capabilities, and storytelling for leadership audiences.
In-Office Collaboration

Adobe Experience Platform (AEP) Data Product Owner

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