From Amazon's posting. “We” and “our” refer to the employer.
Do you want to decide where a fast-growing business places its next marketing bet — and prove whether it paid off? Enterprise security is one of the fastest-growing areas at Amazon Web Services (AWS), and it is a place where we form a hypothesis, run the experiment, and learn quickly what works and what does not. In this role you own the analysis behind those decisions: you measure how our marketing initiatives perform, diagnose which ones are moving the business, and recommend where we should invest to get the greatest return.
You pull together signals from customer research, campaign and web data, and product usage to build a data-based view of what is working, and then partner with product management, finance, go-to-market, and sales teams to pressure-test that view and turn it into a recommendation: where to double down, where to stop, what to test next, and what net-new initiatives we should design and launch. You move between deep analysis and initiative design, turning data and customer insight into a point of view that shapes how we grow.
If you thrive at the intersection of marketing, data, and technology and want to shape how AWS grows its security business, this role is for you.
Key job responsibilities
Partner with product management and go-to-market teams to develop portfolio-level strategy and guide prioritization of marketing investment across the security and observability portfolio.
Measure how marketing initiatives perform, and diagnose which ones are driving pipeline, awareness, and revenue.
Analyze and synthesize data from multiple sources, including direct customer feedback, to identify what is working, where to invest for the greatest return, and where to stop.
Design experiments and measurement plans that test marketing hypotheses, and validate those hypotheses through customer research and direct customer engagement.
Partner with our technical PMMs to turn your insights into positioning and messaging that clearly articulates the value of the portfolio to customers and helps drive demand.
Partner with engineering, finance, go-to-market, and sales teams to build a shared view of what is working and what is not, and translate it into growth plans and recommendations for leaders.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional marketing programs
Bachelor's degree or equivalent
3+ years of experience using data to measure impact and guide investment decisions.
Experience marketing business-to-business technology products, such as cloud, security, etc.
Preferred Qualifications
Experience with customer segmentation, profiling, and targeting
Experience developing go-to-market strategies for technical products.
Experience presenting to executive-level audiences and industry analysts.
Familiarity with the cloud, security, or observability technology landscape.
Master of Business Administration (MBA) degree.
Equal Opportunity
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
About this listing
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