layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

CRM & Lifecycle Marketing Coordinator at Topstep | LAYIQ

CRM Platform & Database Management
Keep contact lists clean and healthy: merge duplicate records, process unsubscribes/unbounce requests, and audit subscription and preference center settings to ensure they work as intended.
Maintain the folder structures and naming conventions for content, creative, and file assets within HubSpot so teams can find what they need.
Explore and evaluate new HubSpot tools and features as they roll out (e.g., AI features, surveys, HubDB, ASO) and lead hands-on setup and configuration.
Serve as the go-to owner for day-to-day CRM hygiene and platform upkeep.
Campaign & Lifecycle Execution Support
Support lifecycle and evergreen email programs by monitoring for breaks or errors, tracking send volume, and flagging opportunities for improvement.
Set up and configure campaigns in the CRM to ensure proper tracking and attribution of email performance.
Partner with QA teams to run pre-send testing (rendering, links, personalization tokens, deliverability) across lifecycle and campaign emails.
Cross-Functional Collaboration
Work closely with Engineering, Marketing Operations and Analytics teams.
Coordinate with Creative and Brand partners on asset intake, organization, and file handoffs.
Support QA and testing partners to ensure every send meets quality standards before launch.
Required Qualifications and Key Competencies
3+ years of experience in email marketing operations, CRM administration, or marketing operations.
Highly detail-oriented and organized, with a strong sense of ownership over recurring, process-driven work.
Experience with database hygiene practices such as deduplication, list segmentation, and subscription/preference management.
Familiarity with QA and testing processes for email campaigns.
Basic email building and scheduling experience.
Experience in Google slides for process document creation.
Must have basic HTML knowledge (CSS and Handlebar (Or equivalent) is a plus).
Curiosity and comfort exploring and adopting new marketing technology and tools.
Strong communication skills and the ability to collaborate cross-functionally with Creative, QA, and Marketing partners.

CRM & Lifecycle Marketing Coordinator

Employer job description

Key Responsibilities

Preferred Qualifications and Key Competencies

Equal opportunity and accommodations

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