layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Specialist, Marketing Management at Nationwide Insurance | LAYIQ

Support lead-generation campaigns that support growth objectives across digital, email, web, social, events, paid media, content, and other relevant channels.
Assist with reporting on campaign performance by monitoring engagement, lead volume, conversion, pipeline contribution, budget, and other agreed-upon metrics; identify insights and recommend improvements.
Write communication briefs, support audience strategy presentations, activation plans, and measurement approaches in partnership with business, sales, distribution, creative, digital, marketing operations, and compliance partners.
Assist in coordinating campaign execution from planning through launch, including project intake, content development, stakeholder reviews, approvals, deployment, quality assurance, and post-campaign optimization.
Support communication efforts with sales partners by developing and maintaining sales tools, presentations, campaign materials, talking points, email templates, digital content, product communications, and other resources.
Document marketing processes, roles, handoffs, decision points, intake requirements, timelines, and measures of success in clear, accessible language.
Maintain marketing materials and digital content to ensure accuracy, consistency, relevance, accessibility, and compliance.
Build collaborative relationships across Nationwide including Group Benefits Marketing, Marketing Operations, Enterprise Brand Strategy & Activation, Sales, Distribution, Product, Legal, Compliance, and other enterprise partners.
FINRA Series 6 license required within 120 days of hire.
This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 3 days per week. Current remote associates may also be considered.
Job Description Summary
Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!
As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.
Job Description

Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
Collaborates on and assists with creative development and provides feedback on look and feel.
Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.
May perform other responsibilities as assigned.
Reporting Relationships : Reports to Director/Manager. This is an individual contributor role.
Typical Skills and Experience: Education : Bachelor’s degree in marketing, business administration or related field preferred.
License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience : Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
Knowledge, Abilities and Skills : Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Values : Regularly and consistently demonstrates Nationwide Values.
Job Conditions: Overtime Eligibility : Exempt (Not eligible)
Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA : The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range.

Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.

The national salary range for Specialist, Marketing Management : $79,500.00-$148,500.00

The expected starting salary range for Specialist, Marketing Management : $79,500.00 - $119,500.00

Specialist, Marketing Management

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