Content Marketing Manager

CallMiner is seeking a strong B2B content marketer and writer to develop compelling content that supports the company’s global demand generation programs and broader marketing strategy. Reporting to the Senior Director of Global Demand Generation & Marketing, this role will work closely with the wider Demand Generation team, Events and Webinars team, external social media agency, subject matter experts and other teams across Marketing.

This is a hands-on role for someone who can turn complex technology, AI and customer experience topics into clear, engaging content for different audiences and channels. The successful candidate will be an exceptional writer who understands how content contributes to campaign engagement, lead generation and pipeline.

They must be comfortable using AI as a collaborative tool to support research, ideation, repurposing and optimization, while applying their own expertise, judgment and editorial skills to ensure the final content is accurate, differentiated and distinctly human.

Responsibilities

• Plan, create, optimize and repurpose content that supports global demand generation campaigns, thought leadership, events, webinars, social media and the wider buyer journey.
• Collaborate with teams across Marketing and internal subject matter experts to translate business priorities, customer insights and campaign themes into compelling content that drives audience engagement, lead generation and pipeline.
• Coordinate external content partners, including CallMiner’s freelance writer and social media agency, by setting clear briefs and priorities and ensuring consistent quality, messaging and brand alignment.
• Use AI responsibly to support research, ideation, optimization and repurposing, while bringing strong independent judgment, original thinking and meaningful editorial oversight to all work.
• Maintain a consistent and distinctive brand voice, applying SEO, AEO and GEO principles where appropriate to improve content visibility and performance.
• Manage multiple projects, stakeholders and deadlines effectively, using available performance data to identify insights and improve future content.

Requirements

Requirements & Preferred Qualifications

• 4 + years of content marketing, copywriting or editorial experience, including significant experience within B2B technology or SaaS.
• Exceptional writing, editing and proofreading skills, with the ability to turn complex technology, AI and customer experience topics into clear, credible and engaging content across multiple formats and channels.
• Bachelor’s degree in marketing, communications, journalism, English or a related discipline, or equivalent professional experience.
• A strong portfolio demonstrating long-form and short-form B2B technology writing across several channels and content formats.
• Experience writing about artificial intelligence, customer experience, contact center technology, enterprise software, analytics or related technology topics is a strong advantage.
• Experience working with external writers, freelancers, agencies or other content partners.
• Familiarity with marketing automation, project management, content management and collaboration platforms.
• A working understanding of demand generation, buyer journeys, account-based marketing and how content supports marketing and sales outcomes.
• Strong interviewing and research skills, with the confidence to work directly with senior leaders and subject matter experts.
• Naturally collaborative, highly organized and comfortable taking ownership of work from initial brief through to final delivery.
• Curious, adaptable and motivated to grow into broader content strategy and campaign responsibilities over time.
• Candidate Portfolio & Writing Exercise
• As part of the interview process, shortlisted candidates will be asked to provide a portfolio of at least three relevant B2B writing samples that demonstrate range and versatility. Ideally, samples will include:
• One long-form asset, such as a whitepaper, report, eBook, or similar content
• One blog or thought leadership article
• One promotional or demand-generation example, such as an email campaign, webinar abstract, or event description
• Final candidates may also be asked to complete a brief writing or editing exercise relevant to the role

About CallMiner

Does the possibility of using artificial intelligence to improve human connection excite you? We agree! CallMiner is the global leader in AI-powered conversation intelligence and customer experience (CX) automation. Our captures and analyzes 100% of omnichannel customer interactions delivering the insights organizations need to improve CX, enhance agent performance, and drive automation at scale.

By combining advanced AI, industry-leading analytics, and real-time conversation intelligence, we empower organizations to uncover customer needs, optimize processes, and automate workflows and interactions. The result: higher customer satisfaction, reduced operational costs, and faster, data-driven decisions. Trusted by leading brands in technology, media & telecom, retail, manufacturing, financial services, healthcare, and travel & hospitality, we help organizations transform customer insights into action

CallMiner's core set of values – from teamwork and ownership to success and joy – serve as a touchstone for what we strive to create in a workplace culture and weave through everything we do as a company. We believe that by building a team of brilliant, inspired people, we can truly accomplish amazing things together. We are committed to providing an inclusive and equitable workplace where everyone feels accepted, valued, and understood.

Our strong commitment to a positive workplace has earned us the recognition of a 2021 & 2022, 2024 and 2025 Top Place to Work by the Boston Globe and a 2022 Top Workplace USA by Energage.