layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Head of Brand & B2B Marketing at NewsBreak

Build and own the brand and messaging architecture across NewsBreak, NDot AI and Nearby AI, with distinct audiences, value propositions, proof points and calls to action for each.
Translate that architecture into websites and core GTM materials, including sales decks/one-pagers, launch messaging and reusable proof points.
Build and manage a content calendar across all three businesses — customer stories, product launches, industry insights, executive content and events — and track what drives engagement and customer interest.
Grow NewsBreak's consumer brand story around local life beyond news, carrying it consistently across the website, campaigns, PR/comms and other consumer-facing surfaces.
Make NDot AI more visible and credible with publishers by turning customer results into case studies and proof points, improving the website and content, and tailoring materials for priority publisher segments.
Build provider-facing B2B marketing for Nearby AI's home-services network alongside a consumer brand for homeowners, with positioning, campaigns and content that support trust, acquisition and partnerships.
Support major launches, events, industry moments and PR/comms across all three businesses.
Build a repeatable marketing engine and operating cadence — launches, campaigns, customer stories, thought leadership, sales enablement — that scales across multiple businesses without becoming a centralized bottleneck.
Partner closely with Product, GTM, PR/Comms and business leaders to turn capabilities and customer outcomes into a clear external narrative.
Job Requirements
Director/Senior Director-level experience in brand marketing, product marketing or B2B/platform marketing.
A track record of owning positioning and category narrative, and personally driving major product or platform launches.
Experience marketing business-facing products — to advertisers, publishers, creators, merchants, developers or enterprise customers — from inside a major consumer platform (e.g., Google/YouTube, Meta, Amazon/AWS, TikTok, Apple) or a dual-audience platform/marketplace (e.g., LinkedIn, Pinterest, Reddit, Spotify, DoorDash, Uber, Airbnb, Yelp, Nextdoor). Enterprise/platform marketing experience (e.g., Adobe, Salesforce, Snowflake, Databricks, Stripe, Shopify, Twilio/Segment, Cloudflare) also qualifies, ideally with some consumer or marketplace exposure.
Hands-on ownership of messaging, website copy, sales collateral, campaigns and content — this is a builder role, not a strategy-only or agency-directing one.
Experience working closely with Product, Sales/GTM and customers to shape go-to-market.
Demonstrated ability to operate with a bias for action in a 0→1 or fast-changing environment, without full structure or resources in place.
Exceptional written and verbal communication skills, with the executive presence to influence senior stakeholders.
Deep B2B/product marketing expertise, combined with strong brand instincts and meaningful experience marketing to consumer audiences.
Ability to work across both B2B and consumer marketing audiences.
Nice to Have
Background in PR/comms, events or community-building, organic audience growth, or SEO.
Experience in media/publishing, adtech/martech, AI or consumer-platform companies.
Experience marketing across multiple brands, or combining B2B and consumer brand work.
Comfort with AI-enabled content workflows.

Head of Brand & B2B Marketing

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